Reimagining Patient Experience: How Fisher Agency Led the SpineWell Rebrand

When Nathans Family Chiropractic set out to expand its footprint and evolve into a multi-location healthcare brand, the leadership team knew they needed more than just a new name—they needed a strategic transformation. That’s where Fisher Agency stepped in.

As an established leader in healthcare branding, Fisher Agency guided the organization through a comprehensive rebrand process, culminating in the launch of SpineWell—a sophisticated, patient-centric brand built to grow with its practice and resonate with a modern, wellness-driven audience.

The Vision: Growth with Purpose

Nathans Family Chiropractic had earned a reputation for compassionate care and clinical excellence. But with expansion on the horizon, the team recognized the need for a refreshed identity—one that could scale seamlessly across new locations while appealing to a broader patient demographic.

The goal was clear: elevate the brand to reflect a higher-end patient experience while maintaining the warmth and trust that had built its loyal base.

Discovery-Led Branding

Fisher Agency facilitated a multi-day Discovery Phase with SpineWell’s leadership to deeply understand the practice’s mission, differentiators, patient personas, and growth goals. This collaborative process uncovered powerful insights that shaped every decision moving forward.

Through branding workshops and strategic consultation, we identified key attributes that would define the new brand:

• Elevated professionalism

• Personalized care

• Trustworthy expertise

• A clean, modern aesthetic

• Wellness-focused storytelling

From Concept to Clinic: A Strategic Rebrand Rollout

Armed with clarity and purpose, our creative team developed a complete rebrand solution—from naming to execution. The new brand identity, SpineWell, reflects a commitment to holistic spine health and whole-person wellness. Every touchpoint was designed to inspire confidence and comfort, from the moment a patient discovers the practice online to their in-office experience.

Key deliverables included:

• Brand Name and Tagline Development

• Visual Identity Design: luxury-inspired logo, calming color palette, elegant typography

• Patient Messaging and Voice Guidelines: focused on empowerment, expertise, and well-being

• Website Redesign: optimized for SEO, accessibility, and user experience

• Print & In-Clinic Materials: appointment cards, signage, welcome kits, and more

A Lasting Impression

The result? A brand that not only reflects the high standards of care but positions SpineWell as a premium healthcare provider ready for regional growth. With its polished identity and purpose-driven messaging, SpineWell is now equipped to expand into new markets with a strong, cohesive brand foundation.

Healthcare Branding with Heart

At Fisher Agency, we understand that rebranding a healthcare provider is about more than good design—it’s about trust, transformation, and long-term success. The SpineWell project is a testament to what’s possible when branding is rooted in strategy, collaboration, and a clear vision for the future.

Ready to elevate your practice or health system? Let’s create a brand that patients believe in and remember.

Ambassador Physical Therapy: A Rebrand Rooted in Faith & Healing

In the ever-evolving world of healthcare, staying relevant and connected to the communities served is a cornerstone of success. Physical Therapy Centers, a trusted name in rehabilitative care, has taken a bold step into the future by rebranding as Ambassador Physical Therapy. This transformation is more than a name change; it’s a renewed commitment to providing exceptional care, fostering patient relationships, and embracing innovation across multiple locations.

Why the Rebrand?

The name “Physical Therapy Centers” has served the organization well for years, but as the practice expanded and diversified its offerings, it became clear that a fresh identity was needed. The term “Ambassador” was chosen to reflect the clinic’s mission of advocacy and representation for its patients—championing their health, wellness, and recovery journeys. The rebrand signals a promise to deliver personalized care while acting as a trusted partner in every patient’s healing process.

A Unified Vision Across Locations

With multiple clinics across the region, Ambassador Physical Therapy ensures that every location operates under the same guiding principles of compassion, expertise, and community focus. The rebrand unites all branches under a cohesive identity, streamlining operations and ensuring a consistent patient experience regardless of location. From urban hubs to suburban neighborhoods, the name Ambassador symbolizes a uniform standard of excellence.

What Patients Can Expect

For existing patients, the rebrand will be a seamless transition. They can expect the same quality care they’ve come to trust, delivered by the same dedicated team of professionals. However, the rebrand also brings exciting new elements:

1. Enhanced Services: Expanded physical therapy offerings, including sports rehabilitation, geriatric care, and post-operative recovery programs.
2. Modernized Facilities: Updates to clinics to reflect the fresh, inviting aesthetic of the new brand.
3. Improved Accessibility: A redesigned website and patient portal for easy appointment scheduling, access to resources, and communication with providers.
4. Community Engagement: Increased involvement in local health initiatives, workshops, and events to educate and empower communities.

A Look Ahead

Ambassador Physical Therapy’s rebrand marks the beginning of a new chapter, one focused on leading the way in patient-centered care. By redefining their identity, the clinic is positioning itself to not only meet but exceed the expectations of modern healthcare consumers.

“This rebrand is our way of saying that we’re not just here to treat injuries—we’re here to advocate for a community of hope,” says Todd Koos, CEO of Ambassador Physical Therapy.

Physical Therapy Healthcare Rebranding

Atlas Physical Therapy came to Fisher Agency in the fall of 2022 to get help with generating new patients. They are a fast-growing medical facility with 3 locations in Jacksonvlle, FL. We audited all of their marketing and decided together that a drastic rebrand was needed to get them to 10 locations. The brand had been created over 30 years ago and was not representing the cutting-edge and solutions-based tactics of its new owners.

Our Creative Director immediately saw visions of a brand that would take them to the next level in their business and set them above the other medical facilities in the healthcare industry.

We are proud to support this growing healthcare company with branding, logo design, website design, healthcare marketing strategy, swag design, and lead generation.