Reimagining Patient Experience: How Fisher Agency Led the SpineWell Rebrand

When Nathans Family Chiropractic set out to expand its footprint and evolve into a multi-location healthcare brand, the leadership team knew they needed more than just a new name—they needed a strategic transformation. That’s where Fisher Agency stepped in.

As an established leader in healthcare branding, Fisher Agency guided the organization through a comprehensive rebrand process, culminating in the launch of SpineWell—a sophisticated, patient-centric brand built to grow with its practice and resonate with a modern, wellness-driven audience.

The Vision: Growth with Purpose

Nathans Family Chiropractic had earned a reputation for compassionate care and clinical excellence. But with expansion on the horizon, the team recognized the need for a refreshed identity—one that could scale seamlessly across new locations while appealing to a broader patient demographic.

The goal was clear: elevate the brand to reflect a higher-end patient experience while maintaining the warmth and trust that had built its loyal base.

Discovery-Led Branding

Fisher Agency facilitated a multi-day Discovery Phase with SpineWell’s leadership to deeply understand the practice’s mission, differentiators, patient personas, and growth goals. This collaborative process uncovered powerful insights that shaped every decision moving forward.

Through branding workshops and strategic consultation, we identified key attributes that would define the new brand:

• Elevated professionalism

• Personalized care

• Trustworthy expertise

• A clean, modern aesthetic

• Wellness-focused storytelling

From Concept to Clinic: A Strategic Rebrand Rollout

Armed with clarity and purpose, our creative team developed a complete rebrand solution—from naming to execution. The new brand identity, SpineWell, reflects a commitment to holistic spine health and whole-person wellness. Every touchpoint was designed to inspire confidence and comfort, from the moment a patient discovers the practice online to their in-office experience.

Key deliverables included:

• Brand Name and Tagline Development

• Visual Identity Design: luxury-inspired logo, calming color palette, elegant typography

• Patient Messaging and Voice Guidelines: focused on empowerment, expertise, and well-being

• Website Redesign: optimized for SEO, accessibility, and user experience

• Print & In-Clinic Materials: appointment cards, signage, welcome kits, and more

A Lasting Impression

The result? A brand that not only reflects the high standards of care but positions SpineWell as a premium healthcare provider ready for regional growth. With its polished identity and purpose-driven messaging, SpineWell is now equipped to expand into new markets with a strong, cohesive brand foundation.

Healthcare Branding with Heart

At Fisher Agency, we understand that rebranding a healthcare provider is about more than good design—it’s about trust, transformation, and long-term success. The SpineWell project is a testament to what’s possible when branding is rooted in strategy, collaboration, and a clear vision for the future.

Ready to elevate your practice or health system? Let’s create a brand that patients believe in and remember.

Fisher Agency Develops Bold Education Branding Campaign for FSCJ’s New Bachelor’s Program

As Florida State College at Jacksonville (FSCJ) expands its academic offerings to include an enhanced bachelor’s degree program, Fisher Agency was proud to lead the charge in developing a bold, modern brand campaign to promote this exciting new direction. Tasked with creating a comprehensive suite of education branding assets, our team at Fisher brought strategy, storytelling, and visual design together to help FSCJ reach and engage a new generation of students.

Positioning FSCJ as a First-Choice Destination

FSCJ’s bachelor’s program was designed with career advancement in mind—offering flexible, affordable pathways to in-demand careers. Our goal was to elevate FSCJ’s brand perception from a starting point to a long-term academic partner. Through research, collaboration, and creative strategy, we built a campaign that speaks directly to working adults, transfer students, and first-generation college-goers.

Visual Identity with Impact

We refreshed the brand’s creative look to reflect confidence, accessibility, and momentum—key attributes of today’s upwardly mobile student. Our design system featured:

• A bold, modern color palette rooted in FSCJ’s established brand

• Dynamic student photography highlighting diversity and real-world success

• Modular templates for digital, print, and social platforms to maintain brand consistency across all channels

Every piece of creative was designed to convey the energy and professionalism of the bachelor’s program while remaining approachable and inclusive.

Messaging That Motivates

Fisher Agency crafted campaign messaging that focused on empowerment and practical outcomes. Taglines such as “Advance with Confidence” and “Your Degree. Your Future.” positioned FSCJ as a launchpad for career growth. Messaging pillars included:

• Affordability and flexibility

• Real-world relevance and workforce readiness

• Community connections and support for adult learners

We kept the student experience front and center, helping prospective students see themselves thriving at FSCJ.

Multi-Channel Marketing Strategy

To reach target audiences where they live, work, and scroll, we deployed the campaign across an integrated media mix:

• Digital Advertising: Meta, YouTube, and Google Display

• Out-of-Home: Billboards and bus shelters across Jacksonville

• Social Media Content: Featuring alumni success stories and program features

• Direct Mail & Email Marketing: Targeted by academic history and career interests

• On-Campus Materials: Banners, posters, flyers, and branded program guides

The assets were built for flexibility, allowing FSCJ to scale the campaign across multiple platforms while maintaining a cohesive brand voice.

Measurable Momentum

Since launching, FSCJ has seen significant growth in interest and applications to the bachelor’s programs. The campaign not only increased awareness—it repositioned the institution as a long-term academic and career development partner. At Fisher Agency, we take pride in helping educational institutions connect with the communities they serve—and we’re honored to support FSCJ’s mission of accessible, future-focused education.

Ready to Launch Your Next Big Idea?

Whether you’re expanding academic offerings, refreshing your brand, or reimagining your recruitment strategy, Fisher Agency brings 35+ years of creative leadership to help you make an impact. Let’s talk about how we can bring your vision to life.

How Fisher Agency Transformed Reach Sales Systems with a Bold New Brand Voice

When Reach Sales Systems, a dynamic sales coaching company specializing in management and sales team development, sought to elevate its presence in the competitive market, it found the perfect partner in Fisher Agency. Known for its creative prowess and strategic thinking, Fisher Agency took on the challenge of giving Reach Sales Systems a distinct voice and powerful brand identity that not only resonated with its core audience but also drove tangible results.

Understanding the Mission

At the heart of Reach Sales Systems is a commitment to building relationships, engaging customers, and elevating sales performance. Recognizing that these values were the company’s backbone, Fisher Agency began by aligning every facet of the new branding with this mission. The first step was to define the brand pillars—core tenets that would serve as the foundation for all marketing and communication efforts. These pillars were meticulously built on the principles of connection, growth, and empowerment, ensuring that every message conveyed the company’s dedication to transforming sales teams into relationship-building powerhouses.

Identifying Buyer Pain Points

A crucial part of the transformation involved a deep dive into the buyer’s journey. Fisher Agency conducted extensive market research to uncover the challenges and pain points faced by potential clients. By understanding the hurdles that sales teams encountered—such as ineffective communication, lack of personalized coaching, and outdated sales methodologies—the agency was able to craft targeted advertising solutions. These insights allowed the team to tailor messaging that spoke directly to the needs of buyers, creating a bridge between Reach’s expertise and the market’s demands.

Crafting a Compelling Brand Voice

With a clear understanding of the mission and the customer’s needs, Fisher Agency set out to develop a unique brand voice for Reach Sales Systems. The goal was to create a voice that was authoritative yet approachable—a voice that exuded confidence while remaining empathetic to the challenges faced by sales professionals. Through a blend of strategic messaging, creative storytelling, and consistent visual branding, the agency delivered a comprehensive brand identity that captured the essence of Reach Sales Systems. This new voice not only communicated the company’s value proposition but also established it as a trusted advisor in the realm of sales coaching.

Innovative Advertising Strategies

In today’s competitive landscape, the way a company communicates with its audience can make all the difference. Fisher Agency harnessed innovative advertising styles tailored specifically to convert more customers for Reach. By leveraging multi-channel campaigns that incorporated digital advertising, social media outreach, and content marketing, the agency ensured that the new brand message reached the right audience at the right time. These campaigns were meticulously designed to address the identified pain points, offering practical solutions and positioning Reach Sales Systems as the go-to resource for sales coaching and management development.

The Results: Elevated Engagement and Growth

The collaboration between Reach Sales Systems and Fisher Agency resulted in a significant uplift in brand perception and customer engagement. With a revitalized brand voice and a suite of targeted advertising strategies, Reach experienced an increase in inquiries, a strengthened market presence, and most importantly, a deeper connection with its target audience. By building a brand on the pillars of trust, expertise, and innovation, Reach Sales Systems was able to not only meet but exceed its growth objectives, reinforcing its position as a leader in sales coaching.

 FSCJ’s Community Entrepreneurial Collaborative (CEC)

Community Entrepreneurial Collaborative (or CEC) is an initiative of Florida State College at Jacksonville, University of North Florida and the Jacksonville Chamber of Commerce. It is a platform that connects people who want to start a business with institutions that can provide resources to support their startup ideas.

A Bridge for Aspiring Entrepreneurs

This social initiative aims to be a trusted resource for aspiring entrepreneurs from underserved and diverse communities. However, effectively reaching this audience and delivering accessible, relatable resources remains challenging. Many within the target group—diverse in age, ethnicity, and gender—lack the tailored guidance they need to start and grow businesses, while existing platforms often fail to resonate with their unique, urban perspectives.

To bridge this gap, the website design will use an inclusive, attention-grabbing approach that aligns with the ambitions of these future entrepreneurs. Its messaging and content will reflect the community’s values, making resources feel relevant and directly supportive. Additionally, the campaign will engage with entrepreneur-supportive associations to build a broader network of advocacy and support.

The main challenges include raising awareness, providing relatable resources, building trust, and fostering an engaged network. By tackling these areas, the initiative aims to empower diverse entrepreneurs and create a thriving, supportive community around their goals.

Closing the Divide between Entrepreneurs and Resources

The visual design of the website and social media campaign, therefore, needs to establish a strong, urban-oriented, visually engaging style that authentically connects with the target audience’s aspirations and challenges, positioning the platform as a go-to entrepreneurial resource.

Impactful Outcomes

The website’s visually engaging design successfully bridged aspiring entrepreneurs with resource providers, creating an inclusive, approachable platform that resonated with diverse audiences. The urban-inspired visuals captured attention, fostering trust and encouraging users to explore resources. As a result, engagement surged, empowering entrepreneurs to connect with providers and take actionable steps toward their business goals.

Ready to elevate your online presence? Let’s design a stunning, user-friendly website that not only captures your brand but also delivers your message directly to your audience—contact Fisher Agency today to get started!

Designing Healthcare Branding for Pure Relief Remedy: A Harmonious Blend of Trust, Wellness, and Simplicity

In today’s crowded healthcare landscape, creating a brand that stands out while instilling trust and reliability is essential. Pure Relief Remedy, a brand aiming to offer natural health solutions, has successfully achieved this balance with its healthcare branding design. The brand’s design focuses on fostering a sense of relief, purity, and care for the well-being of its customers. Here’s a breakdown of how Pure Relief Remedy’s branding design strategically appeals to its audience, based on the presentation.

1. Color Palette: Conveying Trust and Wellness

The color scheme of Pure Relief Remedy is thoughtfully chosen to evoke feelings of trust, cleanliness, and healing. The primary colors lean toward cool tones—blues and greens, which are often associated with nature, tranquility, and health. These hues are commonly used in the healthcare industry to evoke trustworthiness and calmness, which are key emotions when dealing with wellness products. The subtle accents in lighter shades complement the primary colors, contributing to a sense of purity and minimalism, which reinforces the brand’s focus on natural remedies.

2. Typography: Simplicity and Accessibility

The typography used in Pure Relief Remedy’s branding is modern, clean, and highly legible, which ensures accessibility for all users, particularly those in need of healthcare products. The sans-serif fonts chosen are friendly yet professional, reflecting the brand’s commitment to offering reliable yet approachable solutions for health and wellness. This typeface emphasizes clarity and simplicity, which aligns with the brand’s mission to provide straightforward, natural relief without overwhelming its customers with complexity.

3. Logo Design: Symbolism of Healing and Balance

The logo for Pure Relief Remedy encapsulates the essence of natural healing through its visual elements. Featuring a minimalist, clean design, the logo incorporates imagery that symbolizes balance, wellness, and nature—potentially using elements like leaves or soft curves that suggest calmness and holistic health. The simplicity of the logo ensures it is memorable, versatile, and effective across various mediums, from packaging to digital platforms.

4. Visual Elements: Emphasizing Natural Relief

The visual design extends to the packaging and marketing materials, which reinforce the brand’s commitment to natural solutions. Imagery used in the branding emphasizes organic, plant-based remedies, with a focus on minimalistic designs that avoid clutter and emphasize the “pure” aspect of the product. The consistent use of clean lines, plenty of white space, and high-quality, soft imagery of nature (plants, water, or earth tones) appeals to consumers seeking a holistic and natural approach to healthcare.

5. User Experience: Simple, Intuitive, and Reassuring

The user experience aspect of Pure Relief Remedy’s branding design is highly intuitive, reflecting the brand’s commitment to making the customer journey as seamless as possible. Whether through the website, packaging, or advertisements, the design is aimed at simplifying complex health choices. Easy-to-read labels, straightforward product descriptions, and a focus on how the remedies relieve common ailments make it accessible for a wide audience.

6. Brand Voice: A Gentle, Caring Tone

The tone of Pure Relief Remedy’s branding is supportive, compassionate, and gentle. This aligns well with the healthcare industry, where empathy and understanding are essential. The brand avoids clinical or overly technical language, instead opting for a more conversational approach that resonates with customers looking for natural, non-invasive health solutions. It positions Pure Relief Remedy as a partner in wellness, rather than just a provider of products.

7. Packaging Design: Sustainable and Consumer-Friendly

In keeping with the emphasis on natural relief, the packaging design incorporates sustainable materials and a minimalist aesthetic. Simple, eco-friendly packaging is not only appealing to environmentally conscious consumers but also underscores the brand’s commitment to wellness in all forms. The use of soft, neutral colors and clear labels ensures the packaging is not only attractive but also practical, making it easy for customers to find the product that meets their needs.

Call Center Branding and Website Design: Transforming America’s Call Center in Jacksonville, FL:

In the competitive world of customer service, branding plays a pivotal role in distinguishing a call center from its peers. America’s Call Center (ACC), established in 1987, recognized this need for distinction and partnered with Fisher Agency to rejuvenate their brand. The goal: to align their visual identity with their commitment to cutting-edge technology and personalized customer experiences, while paying homage to their storied legacy.

The Need for Modernization

As businesses evolve, so must their brands. For America’s Call Center, this meant modernizing a brand that had been a stalwart in the industry for decades. With a focus on innovation and a commitment to delivering customized experiences to their clients, ACC sought a brand identity that would encapsulate these values. The challenge was to create a design that felt contemporary and dynamic, yet grounded in the company’s rich history.

Collaboration with Fisher Agency

To achieve this transformation, ACC turned to Fisher Agency, known for its expertise in crafting forward-thinking brand identities. Fisher Agency’s Creative Director took on the task of developing a brand that would resonate with ACC’s ethos of technological advancement and exceptional service. The result was a tech-savvy, modern design that seamlessly integrated the initials “ACC” into a star motif, symbolizing excellence and innovation.

The Design: Tech Meets Tradition

The new branding for ACC is a testament to the fusion of technology and tradition. The star, an emblem of guidance and excellence, cleverly incorporates the letters “ACC,” making the brand instantly recognizable and memorable. This design choice reflects ACC’s dual focus: leading the way in technological advancements while maintaining a strong connection to their patriotic roots.

A Legacy of Excellence

Founded in 1987, America’s Call Center has grown to become one of the most experienced call centers in the United States. Over the years, they have built a reputation for reliability and excellence, partnering with some of the top healthcare brands in Jacksonville, FL. The rebranding effort sought to reinforce this legacy, giving ACC a stronger visual identity that embodies their dedication to service and innovation.

Impact on Communication Strategies

Branding is more than just a logo; it’s an integral part of a company’s communication strategy. A strong, recognizable brand can enhance customer trust and loyalty, which is crucial for a call center. ACC’s refreshed branding positions them as a forward-thinking leader in the industry, ready to revolutionize communication strategies for their clients. The new identity not only sets them apart in a crowded market but also communicates their commitment to leveraging the latest technology to provide exceptional service.

Ambassador Physical Therapy: A Rebrand Rooted in Faith & Healing

In the ever-evolving world of healthcare, staying relevant and connected to the communities served is a cornerstone of success. Physical Therapy Centers, a trusted name in rehabilitative care, has taken a bold step into the future by rebranding as Ambassador Physical Therapy. This transformation is more than a name change; it’s a renewed commitment to providing exceptional care, fostering patient relationships, and embracing innovation across multiple locations.

Why the Rebrand?

The name “Physical Therapy Centers” has served the organization well for years, but as the practice expanded and diversified its offerings, it became clear that a fresh identity was needed. The term “Ambassador” was chosen to reflect the clinic’s mission of advocacy and representation for its patients—championing their health, wellness, and recovery journeys. The rebrand signals a promise to deliver personalized care while acting as a trusted partner in every patient’s healing process.

A Unified Vision Across Locations

With multiple clinics across the region, Ambassador Physical Therapy ensures that every location operates under the same guiding principles of compassion, expertise, and community focus. The rebrand unites all branches under a cohesive identity, streamlining operations and ensuring a consistent patient experience regardless of location. From urban hubs to suburban neighborhoods, the name Ambassador symbolizes a uniform standard of excellence.

What Patients Can Expect

For existing patients, the rebrand will be a seamless transition. They can expect the same quality care they’ve come to trust, delivered by the same dedicated team of professionals. However, the rebrand also brings exciting new elements:

1. Enhanced Services: Expanded physical therapy offerings, including sports rehabilitation, geriatric care, and post-operative recovery programs.
2. Modernized Facilities: Updates to clinics to reflect the fresh, inviting aesthetic of the new brand.
3. Improved Accessibility: A redesigned website and patient portal for easy appointment scheduling, access to resources, and communication with providers.
4. Community Engagement: Increased involvement in local health initiatives, workshops, and events to educate and empower communities.

A Look Ahead

Ambassador Physical Therapy’s rebrand marks the beginning of a new chapter, one focused on leading the way in patient-centered care. By redefining their identity, the clinic is positioning itself to not only meet but exceed the expectations of modern healthcare consumers.

“This rebrand is our way of saying that we’re not just here to treat injuries—we’re here to advocate for a community of hope,” says Todd Koos, CEO of Ambassador Physical Therapy.

Building a Functional, Beautiful, and Results-Driven Platform

Our approach to the project was twofold: design with brand identity in mind and function with impact in mind. We worked closely with Pure Relief Remedy to develop a site that is both visually appealing and highly functional, providing visitors with an intuitive and educational experience.

The site’s structure was designed to make it easy for users to navigate through various product offerings, educational resources, and wellness programs. From product recommendations to personalized nutrition tips, the new website helps visitors find the support they need to lead healthier lives.

Educating Visitors on the Power of Functional Nutrition

A key focus of the website is education. Pure Relief Remedy believes in empowering their community with knowledge on how proper nutrition can have lasting, positive effects on health. The new platform serves as an educational hub, featuring insights on how functional nutrition can benefit the whole family, including pets.

The easy-to-navigate layout ensures visitors can quickly find the information they need, whether they are looking for dietary guidance, product details, or wellness programs tailored to specific health concerns.

Taking Wellness to the Next Level

We’re incredibly proud to have played a part in helping Pure Relief Remedy take their digital presence to the next level. Their new website is not just a reflection of their brand; it’s a powerful tool that aligns with their mission to promote wellness through nutrition.

Whether you’re looking for solutions to chronic conditions or just seeking to improve your overall well-being, Pure Relief Remedy’s new website is the perfect place to start your journey toward better health.

Ready to Elevate Your Health and Wellness Business?

Let us help you create a powerful marketing strategy that drives results and aligns with your mission. Whether it’s website design, branding, or digital marketing, we’ve got you covered.  

Contact Fisher Agency today to take your wellness brand to the next level!

Electric Company Branding and Website Design: Expertise from Fisher Agency

In the rapidly evolving world of construction marketing and home services marketing, a strong brand identity and a compelling online presence are crucial for electric companies aiming to stand out in a competitive market. Fisher Agency, a leader in construction marketing, understands the unique challenges and opportunities within the electric services industry. Their expertise in branding and website design provides electric companies with the tools they need to attract and retain customers effectively.

The Importance of Branding for Electric Companies

Branding is more than just a logo or a color scheme; it’s the essence of what a company stands for. For electric companies, effective branding communicates reliability, expertise, and trustworthiness—key qualities customers seek when choosing a service provider.

Key Elements of Effective Branding

1. Consistent Visual Identity:
   • Logo Design: A well-designed logo should be simple, memorable, and reflective of the company’s core values. Fisher Agency ensures that the logo is versatile and works across various mediums, from websites to service vehicles.
   • Color Palette: Colors evoke emotions and influence perceptions. Fisher Agency selects a color palette that aligns with the brand’s message, whether it’s the stability of blue or the energy of yellow.
2. Brand Messaging:
   • Tagline: A succinct, catchy tagline can encapsulate the brand’s promise. Fisher Agency crafts taglines that resonate with customers and reinforce the company’s commitment to quality and safety.
   • Voice and Tone: Consistent communication style across all platforms helps build a recognizable brand. Whether it’s professional and authoritative or friendly and approachable, Fisher Agency defines a tone that suits the company’s target audience.
3. Differentiation:
   • In a market filled with competitors, it’s crucial to stand out. Fisher Agency helps electric companies identify their unique selling points (USPs) and incorporates them into the brand strategy, highlighting what sets them apart from the competition.

Website Design: A Digital Front Door

A company’s website is often the first point of contact with potential customers. A well-designed website not only attracts visitors but also converts them into customers. Fisher Agency excels in creating websites that are not only visually appealing but also highly functional and user-friendly.

Essential Features of an Effective Website

1. Responsive Design:
   • With the increasing use of mobile devices, a responsive design ensures that the website looks and functions well on all screen sizes. Fisher Agency employs the latest web design techniques to create seamless experiences across desktops, tablets, and smartphones.
2. User Experience (UX):
   • Navigation: Easy-to-use navigation helps users find information quickly. Fisher Agency designs intuitive menus and clear calls-to-action (CTAs) to guide visitors through the site effortlessly.
   • Load Times: Fast loading times are critical to retaining visitors. Fisher Agency optimizes images, scripts, and other elements to ensure quick access to content.
3. Content Strategy:
   • Informative Content: Providing valuable information builds trust. Fisher Agency helps electric companies develop content that educates customers about services, safety tips, and industry news.
   • SEO Optimization: Effective search engine optimization (SEO) increases visibility. Fisher Agency integrates SEO best practices to help electric companies rank higher in search results, driving organic traffic to their websites.
4. Engagement Tools:
   • Contact Forms and Chatbots: Easy-to-find contact forms and chatbots facilitate communication. Fisher Agency ensures these tools are prominently displayed and user-friendly, enhancing customer interaction.
   • Testimonials and Case Studies: Showcasing customer reviews and successful projects builds credibility. Fisher Agency incorporates these elements strategically to bolster the company’s reputation.

Case Study: Transforming an Electric Company’s Brand and Online Presence

One of Fisher Agency’s notable success stories involves rebranding a mid-sized electric company and redesigning its website. The company faced stiff competition and struggled with an outdated brand image and a poorly performing website.

The Approach

1. Brand Revamp:
   • Fisher Agency conducted market research to understand customer perceptions and identify opportunities for differentiation. They revamped the company’s logo and color scheme, creating a modern, professional look that conveyed reliability and expertise.
2. Website Redesign:
   • The website was completely overhauled with a focus on user experience. The new design featured intuitive navigation, faster load times, and mobile optimization. Informative content was developed to address common customer queries and showcase the company’s expertise.

The Results

• Increased Traffic: The new website saw a 40% increase in organic traffic within six months, thanks to improved SEO and user-friendly design.
• Higher Engagement: Enhanced content and engagement tools led to a 35% increase in customer inquiries and service bookings.
• Stronger Brand Recognition: The updated branding helped the company stand out in the market, leading to a 20% increase in customer retention.