Fisher Agency: A Trusted Non-Profit Marketing Partner for Boys & Girls Club of Northeast Florida

When a mission is as big and bold as shaping the future of thousands of young lives each day, it requires a marketing partner that understands not only strategy—but also purpose. That’s exactly what Boys & Girls Club of Northeast Florida found in Fisher Agency, a full-service marketing and branding agency with more than 36 years of experience helping organizations grow through strategic communications.

With 58 locations, 800 employees, and over 6,000 children served daily, Boys & Girls Club of Northeast Florida is one of the largest and most impactful youth-serving organizations in the region. Yet, even with a powerful mission and wide-reaching programs, the organization faced a common challenge: how to tell their story effectively, consistently, and compellingly across all platforms to improve donor engagement and long-term sustainability.

The Challenge: Scaling Communication for Impact

Non-profits often find themselves pulled in many directions. Between programming, staffing, operations, and fundraising, marketing can become reactive instead of strategic. For an organization of this scale, having cohesive, professional marketing isn’t a luxury—it’s a necessity.

Boys & Girls Club of Northeast Florida needed a partner who could:

• Align brand messaging across dozens of club locations and departments

• Improve community awareness and donor engagement

• Develop a modern, user-friendly website

• Support ongoing campaigns with high-quality creative, advertising, and public relations

• Elevate their voice in the media and broader public

That’s where Fisher Agency stepped in.

The Solution: Strategic, Full-Service Marketing Support

Fisher Agency worked closely with the Boys & Girls Club’s internal leadership and development teams to become a seamless extension of their organization. Rather than operating as a vendor, Fisher served as a dedicated marketing partner—bringing the same level of commitment and insight as an in-house team, with the expertise of a full-service agency.

Here’s how Fisher Agency helped build a stronger brand presence for Boys & Girls Club of Northeast Florida:

1. Brand Strategy & Messaging Alignment

With 58 locations serving diverse communities, consistency in brand messaging was critical. Fisher Agency conducted discovery sessions and audits of existing communications to identify inconsistencies and areas for improvement.

From there, the team developed a refreshed brand strategy that unified voice, tone, and design across all collateral—from donor letters and program flyers to sponsorship kits and digital campaigns. This gave every club location a cohesive visual and verbal identity while preserving the local stories that make each community unique.

2. Website Design & Digital Infrastructure

Fisher Agency designed and developed a modern, responsive website that acts as a digital hub for donors, parents, volunteers, and media. The site was built with user experience (UX) and accessibility in mind, ensuring key stakeholders could find information quickly and take action easily.

The new site features:

• Streamlined donation functionality

• Enhanced storytelling through video and imagery

• Optimized layouts for mobile and tablet

• A backend CMS for easy updates by the internal team

• Integration with key donor management and email systems

This upgrade not only enhanced the nonprofit’s online presence but also improved conversion rates for donations and volunteer sign-ups.

3. Advertising & Donor Engagement Campaigns

Fisher launched several advertising campaigns throughout the year designed to raise awareness, celebrate program milestones, and invite donor support. These campaigns included digital display ads, Google Ads, social media promotions, outdoor signage, and targeted print materials.

Creative messaging emphasized the real impact the Boys & Girls Clubs have on children—leveraging testimonials, data points, and strong visual storytelling. The goal was not just to increase visibility but to build emotional connection and drive action.

The result: higher levels of donor engagement, increased event attendance, and more consistent inbound interest from sponsors and community partners.

4. Public Relations & Media Coverage

To help elevate the organization’s profile in the public eye, Fisher Agency coordinated strategic public relations initiatives including press releases, media pitches, community partnerships, and event coverage.

As a result, Boys & Girls Club of Northeast Florida received media exposure across local TV, print, and radio outlets—amplifying their reach and helping position them as a key voice in youth development and education across Northeast Florida.

Fisher also trained internal spokespeople and leadership staff to engage effectively with media, providing messaging points and on-camera coaching for interviews and public events.

5. Ongoing Marketing Management

Marketing for a nonprofit of this size is not a one-time campaign—it’s an ongoing, evolving effort. Fisher Agency worked alongside Boys & Girls Club of Northeast Florida to establish a long-term marketing roadmap that included annual planning, quarterly campaign calendars, and ongoing performance reviews.

This allowed the organization to:

• Set measurable goals

• Plan ahead for giving seasons, gala events, and program launches

• Consistently develop and refresh marketing assets

• Respond quickly to media opportunities or urgent fundraising needs

The Impact: Better Communication, Stronger Support

Through Fisher Agency’s partnership, Boys & Girls Club of Northeast Florida has elevated its marketing efforts to match the scale and importance of its mission.

Some of the key results include:

• Increased donor engagement through more consistent and compelling messaging

• Improved brand recognition across the Northeast Florida region

• Higher media visibility, positioning the organization as a thought leader in youth services

• A modern, functional website that supports both daily users and long-term fundraising goals

• Streamlined internal communication, allowing the marketing team to operate more efficiently

Most importantly, the organization is now better equipped to connect with donors, volunteers, and stakeholders—helping them raise the funds and awareness needed to support more than 6,000 kids every single day.

A Model for Non-Profit Marketing Success

Fisher Agency’s work with Boys & Girls Club of Northeast Florida is a model for how nonprofit organizations can partner with professional agencies to transform their marketing without losing their mission.

By aligning messaging, investing in design, and using multi-channel strategies, nonprofits can grow their visibility, donor base, and ultimately—impact.

Fisher Agency takes pride in becoming more than just a vendor. We become an extension of your team, bringing heart and strategy together to help you serve your community more effectively.

If your nonprofit is ready to scale your message, engage more donors, and make a greater impact, we’re ready to help.