There’s something powerful about seeing your brand stretched across the skyline—big, bold, and unmissable. For many businesses, securing a billboard is a bucket list moment in their marketing journey. But before you dive in, there are a few key things you need to know to make sure your investment pays off.

Location Is Everything

The golden rule of billboard advertising? Be where your audience is. A billboard on a quiet road with little foot or car traffic won’t do you much good. Choose high-traffic areas that align with your customer base. Whether you’re targeting daily commuters, airport travelers, or shoppers at the mall, your billboard should meet them where they are.

You Can’t Just Put Up a Billboard

One of the lesser-known facts about billboard advertising is that you can’t purchase space directly. Public access isn’t allowed—you have to go through an approved vendor or billboard reseller who works directly with media companies.

Understand the Real Costs

Billboards aren’t a small investment. On average, expect to spend around $4,000 every 4 weeks for a single billboard. This includes:

• Rental fees paid to the media company
• Creative design of the billboard itself
• Production of the vinyl (for traditional boards)

If you opt for digital boards, you’ll save on vinyl, but there’s another trade-off to consider.

Quantity (and Strategy) Matters

One billboard is rarely enough. To make a true impact and build brand recognition, most campaigns require multiple placements in strategic locations. Think of it like surround sound—you want your message coming from all directions.

Know Your Options

Highway billboards aren’t your only choice. Today’s outdoor advertising includes a wide range of formats:

• Bus wraps
• Benches
• Gas station toppers
• Airport displays
• Mall verticals
• Digital boards

Each one offers unique benefits depending on your target audience and campaign goals.

Digital Boards: More Flexible, But Less Exclusive

Digital billboards may seem more cost-effective, but keep in mind that you’re sharing the screen with 20–40 other advertisers. Your ad might only appear for 10–30 seconds every few minutes, reducing visibility and conversion potential. If a standard billboard has a 1% conversion rate, a shared digital slot may bring that down to 0.1% or less.

Support Your Billboard with Digital Retargeting

Outdoor advertising works best when combined with smart digital tactics. Geolocation retargeting allows you to capture mobile data from people who passed your billboard, then serve them relevant ads later online. It’s a powerful way to extend the life of your message and boost ROI.

Design Makes or Breaks Your Billboard

We’ve seen it all—fonts too small to read at 60 mph, cluttered messages, or logos that just don’t stand out. Billboard design is a unique art form. At Fisher Design and Advertising, our experienced designers know how to create bold, clear, and compelling visuals that grab attention and deliver your message in just a few seconds. After all, if you’re going to spend thousands on the space, don’t let bad design waste your investment.

Ready to Take Your Brand to the Streets?
Let our award-winning team help you make your billboard campaign not just seen—but remembered.

Learn more about outdoor advertising with Fisher Design →

The post What you need to know about billboard advertising appeared first on Fisher Agency.

In this blog post, we’ll explore the benefits of business awards, why they matter for your public relations (PR) strategy, and how working with an agency can increase your chances of securing prestigious awards.

What is a Business Community Award?

A business community award is a formal recognition given to businesses that have demonstrated excellence in various aspects of their operations. These awards are often organized by industry groups, local chambers of commerce, or business media outlets. They typically focus on specific categories such as innovation, customer service, sustainability, leadership, or overall business growth.

Examples of business awards might include:

• Bold City Business Awards in Jacksonville, recognizing top local businesses across multiple industries.
• Inc. 5000 awards for the fastest-growing private companies in the U.S.
• Best Places to Work awards, which spotlight companies with outstanding workplace cultures.

These awards not only validate your business’s achievements but also signal to customers and stakeholders that your company is a leader in its field.

What Opportunities Do Businesses Gain from Awards?

Winning an award is more than just a nice plaque for your office—it can unlock significant opportunities for your business:

• Increased Credibility: Awards provide external validation that your business excels in its field. This increases trust among clients, partners, and even investors who may be more likely to work with a recognized leader.
• Brand Awareness: Being nominated or winning an award can generate significant media attention, both locally and industry-wide. This increases your visibility and puts your brand in front of new audiences.
• Attracting Talent: Top talent is often drawn to companies that are recognized for their innovation, culture, and success. An award can help your business stand out as an employer of choice.
• New Business Opportunities: Award-winning companies are often sought after for partnerships, collaborations, and contracts. An award can differentiate your business from competitors when vying for new clients or contracts.
• Improved Employee Morale: Winning an award gives your team a sense of accomplishment and pride. This can boost morale and productivity as employees see their hard work paying off.

Why PR is Important for Businesses

Public relations is crucial for businesses to establish a positive public image, communicate effectively with their audience, and manage their reputation. Awards are a key part of a successful PR strategy because they offer third-party validation of your business’s success and leadership.

Here’s how awards contribute to PR:

• Media Coverage: Winning an award often comes with media attention, which can boost your brand’s visibility and strengthen its reputation. Local news outlets, trade publications, and business magazines frequently cover award ceremonies, giving you valuable press exposure.
• Content Marketing: Awards provide excellent content for your marketing channels. From social media posts to press releases and website banners, you can leverage your award to reinforce your business’s authority and success.
• Customer Trust: Awards help build trust among customers, as they act as endorsements from credible organizations. When potential clients see that your business has been recognized for excellence, it strengthens their confidence in your products or services.

How Marketing Agencies Help in Getting Awards for Businesses

Navigating the award application process can be time-consuming and complex, which is why many businesses turn to PR agencies for support. Agencies specialize in identifying the best award opportunities for your business and guiding you through the entire process.

Here’s how an agency can help:

• Award Identification: Agencies have deep knowledge of the various business awards available in your industry and region. They’ll help you identify which awards align with your business’s strengths and strategic goals.
• Crafting Strong Applications: Writing a compelling award submission is essential for standing out from the competition. Agencies have experience crafting applications that highlight your business’s key achievements, using data, case studies, and impactful storytelling to make your case to judges.
• Submission Management: Agencies handle the logistics of submitting your application on time and ensuring that all requirements are met. This frees up your time to focus on running your business while experts manage the application process.
• Maximizing PR Opportunities: Once you win an award, agencies help amplify the recognition through press releases, social media campaigns, and media outreach. They’ll ensure that your business gets the full benefit of the award in terms of visibility and PR impact.

Why Hiring an Agency is Better for Getting Awards

While it’s possible to apply for awards on your own, working with an experienced agency can dramatically improve your chances of success. Here’s why hiring an agency is often a better choice:

• Expertise: Agencies have specialized knowledge of the awards landscape, including which awards are most prestigious, how the judging process works, and what makes a winning application stand out.
• Time Efficiency: Applying for awards is a time-intensive process that requires gathering data, writing submissions, and managing deadlines. An agency takes care of all these details, allowing you to focus on running your business.
• Higher Success Rate: Agencies have a track record of helping businesses win awards, which increases your likelihood of success. They know what judges are looking for and can tailor your application to meet those criteria.
• Maximized PR Impact: Winning an award is only the first step. Agencies ensure that you leverage your award for maximum PR exposure, from press coverage to content marketing, ensuring you get the most out of your achievement.

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Winning a business award can have a lasting positive impact on your company’s reputation, visibility, and growth. By partnering with an experienced agency, you can navigate the award process more efficiently and increase your chances of receiving the recognition your business deserves.

Ready to showcase your business’s achievements and gain the recognition you deserve? Let our agency help you identify and secure business awards that will elevate your brand. Contact Fisher Agency today to start planning your award strategy!

The post Blueprint for Success: How to Build an Award-Winning Business appeared first on Fisher Agency.

In this post, we’ll walk through practical strategies that can help you make the most of industry events at every stage: before, during, and after the event. Plus, we’ll show you how to use social media, local press, and partnerships to extend your reach and create lasting impressions.

Pre-Event PR Strategies

Maximizing your event impact starts well before the day of the event. Proper planning, promotion, and preparation are essential to setting the stage for success.

• Announce Your Participation: Start by promoting your involvement in the event through your social media channels, newsletters, and blog. Announcing that you’ll be attending, speaking, or sponsoring the event helps generate buzz and draws attention to your business. Use event hashtags and tag the event organizers to increase visibility.
• Prepare Engaging Content: Create content that will resonate with your audience before the event. This could include blog posts about the event’s importance, industry trends, or what your business will be showcasing. You can also develop teaser videos, product sneak peeks, or interviews with speakers or event organizers to build anticipation.
• Network Ahead of Time: Reach out to key attendees, industry leaders, or potential clients ahead of the event. By connecting in advance, you can set up meetings or plan collaborations that will help you make the most of your time at the event. Use LinkedIn, email, or event networking platforms to introduce yourself and start conversations.
• Create a Pre-Event Press Release: Send a press release to local media or industry publications announcing your involvement in the event, especially if you’re sponsoring, speaking, or launching a new product. Highlight what makes your participation newsworthy, such as a unique offering or exciting partnership.

During-Event PR Strategies

Once the event is in full swing, it’s time to maximize engagement and make lasting connections. Here are some tips to stand out during the event:

• Leverage Social Media Live Coverage: Use social media platforms to share live updates, photos, and videos from the event. Instagram Stories, live tweets, LinkedIn posts, and even Facebook Lives are great ways to engage your audience in real time. Tag other attendees, speakers, or partners to amplify your reach.
• Host a Giveaway or Contest: Hosting a giveaway at your booth or through your social media platforms can attract more attendees and followers. Encourage visitors to engage with your content, whether it’s sharing a photo with your booth, using a specific hashtag, or signing up for your newsletter, for a chance to win a prize.
• Engage with Attendees in Real Time: Engage with both event participants and fellow exhibitors by starting conversations, handing out business cards, and encouraging people to follow you on social media. If you’re speaking, take the opportunity to engage the audience by offering helpful insights and inviting them to connect with you afterward.
• Create Visual Content: Capture high-quality photos and videos of your booth, presentations, and interactions with attendees. This visual content can be used not only during the event but also in post-event recaps and future marketing materials. Visuals of your team actively engaging at the event humanize your brand and create more shareable moments.

Post-Event PR Strategies

Your event strategy doesn’t end when the event does. The post-event period is critical for following up, amplifying your impact, and continuing the momentum you built during the event.

• Post-Event Recap Content: Share a blog post or social media recap of the event, highlighting key takeaways, memorable moments, or industry insights you gained. This shows your audience that you were actively involved and positions your business as a thought leader in the industry. You can also share photos or videos that capture the excitement and engagement from the event.
• Thank You Emails and Social Posts: Follow up with anyone you met at the event through personalized thank-you emails or LinkedIn messages. This follow-up can open the door to further conversation and potential collaborations. Be sure to mention something specific about your interaction to make the message more personal and impactful.
• Leverage Press Coverage: If you received any media coverage during the event, be sure to share it across your marketing channels. You can also pitch post-event stories to local press or industry publications, especially if your participation made a significant impact (e.g., launching a new product or announcing a partnership).
• Continue the Conversation on Social Media: Keep the momentum going by continuing to engage with event-related content after it concludes. Share your key takeaways, thank the organizers and attendees, and tag others you connected with during the event. This shows your continued involvement and keeps your business top of mind for those who attended.

Amplifying Reach Through Partnerships and Local Press

One of the most effective ways to increase your reach at events is through partnerships and media exposure.

• Partner with Influencers or Other Businesses: Collaborating with local influencers or other businesses at the event can help you reach new audiences. For example, you can co-host a giveaway, offer a joint product, or simply cross-promote each other’s content to expand your visibility.
• Engage Local Media: Media coverage is one of the most powerful tools for extending your reach. Contact the local press before the event to pitch stories about your involvement. During the event, invite reporters to your booth or presentation to cover any exciting announcements. Post-event, follow up with any journalists you met and provide additional materials if needed.

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By implementing these pre-, during-, and post-event strategies, businesses can maximize the value they gain from attending industry events in Jacksonville. From engaging content to strong social media presence and meaningful follow-ups, a well-rounded PR and marketing plan ensures that your brand gets the recognition it deserves while building lasting relationships.

Need help creating a tailored PR and marketing plan for your business? Contact Fisher Agency today to get started!

The post Maximizing Event Impact: PR & Marketing Strategies for Every Industry appeared first on Fisher Agency.

In this post, we’ll explore the significance of non-profit events for business owners, highlight key charity events in Jacksonville, and share tips on how to effectively promote your brand while staying committed to genuine community support.

Major Charity Events and Fundraising Campaigns in Jacksonville

Jacksonville is home to a wide range of non-profit events, from high-profile galas to grassroots fundraising campaigns. Here are some key events that provide both community impact and exposure for businesses:

• The Red Shield Ball: Hosted by the Salvation Army of Northeast Florida, this elegant gala raises funds to support the organization’s homelessness, hunger relief, and youth programs. Attending or sponsoring the Red Shield Ball offers businesses the chance to align with a respected cause while networking with influential community members.
• The Donna Marathon Weekend: Benefiting The DONNA Foundation, which provides support to breast cancer patients, this marathon is one of Jacksonville’s most well-known charity events. Businesses can get involved by sponsoring, volunteering, or organizing employee participation, all while supporting an impactful cause that resonates with many.
• Charity Golf Tournaments: Golf events are popular fundraising opportunities that often attract local business leaders and philanthropists. For example, the Boys & Girls Clubs of Northeast Florida Annual Golf Tournament provides businesses with a chance to support youth programs while enjoying a day of networking on the golf course.
• Local Fundraising Campaigns: Beyond major events, Jacksonville nonprofits regularly host smaller campaigns and volunteer opportunities. Businesses can join local food drives, clothing donations, or online fundraising campaigns that align with their brand values.

How Businesses Can Gain Visibility While Supporting Local Causes

Non-profit events are powerful tools for businesses to gain visibility, but the real value lies in aligning with a cause that resonates with your brand’s mission. Here’s how businesses can balance exposure with meaningful community involvement:

• Sponsorships with Purpose: Sponsoring a charity event is one of the most direct ways to gain visibility while supporting a cause. Whether it’s sponsoring a gala, marathon, or golf tournament, businesses receive brand recognition in promotional materials, event signage, and media coverage. However, the key is to choose events that align with your company’s values to ensure the partnership feels authentic.
• Engaging Your Team: Encourage employees to participate in charity events, whether as volunteers, runners, or donors. Organizing team participation not only shows community engagement but also strengthens your company culture by uniting your staff around a shared cause. Many businesses also match employee donations or provide paid volunteer days to further demonstrate their commitment to giving back.
• Corporate Donations: Partnering with a local charity through financial or in-kind donations creates goodwill while supporting important causes. Businesses can contribute to non-profit efforts by donating a percentage of profits, providing free services, or offering resources that align with their expertise.

Tips on Balancing Promotion with Genuine Community Support

While non-profit events offer valuable PR opportunities, it’s essential to ensure that your business’s involvement feels genuine. Here are a few tips on how to balance promotion with authentic community support:

• Prioritize the Cause First: Make sure the focus of your involvement is always the cause itself. Your marketing efforts should highlight the event’s purpose and the impact your support is making. Let the charity or non-profit take center stage in your promotional materials, while subtly integrating your brand.
• Craft a Thoughtful Message: When promoting your business’s participation, avoid over-commercializing the event. Instead, share stories about why the cause matters to your company and how you’re contributing to the community. Highlight the positive outcomes of the event rather than focusing solely on your brand’s involvement.
• Follow Up After the Event: Once the event concludes, continue supporting the cause by sharing its outcomes or results on your social media platforms. Whether it’s a recap of the funds raised or the impact the event had, this follow-up shows your ongoing commitment to the cause and keeps the conversation going long after the event is over.
• Engage Year-Round: Don’t limit your involvement to just one event. Building long-term relationships with local non-profits shows that your business is dedicated to making a lasting impact. Regularly participating in or sponsoring events, providing ongoing support, and engaging in volunteer initiatives throughout the year enhances your business’s reputation as a genuine community partner.

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Non-profit and charity events in Jacksonville are not only opportunities to make a meaningful impact but also valuable platforms for businesses to connect with the community and boost their PR efforts. By thoughtfully engaging in these events—whether through sponsorship, participation, or donations—your business can elevate its visibility while supporting causes that truly matter.

Want to learn more about how to make a lasting community impact through non-profit events? Make a bigger impact in your community by downloading your Nonprofit PR & Marketing Calendar now and start planning meaningful events to amplify your mission.

The post Non-Profit Events for Community Impact and PR in Jacksonville appeared first on Fisher Agency.

From conferences to tech fairs and learning expos, these events allow you to connect with educators, administrators, students, and other professionals who value innovation and growth in the education space. Let’s explore how your business can tap into these opportunities and create lasting PR moments.

Opportunities at Education Conferences, Tech Fairs, and Learning Expos

Jacksonville hosts a wide variety of educational events that are ideal for businesses looking to engage with educational institutions or the broader learning community. Here are a few examples:

• Education Conferences: Conferences like the Florida Educational Technology Conference (FETC) bring together educators and tech professionals to discuss the latest in educational tools, technologies, and strategies. Business owners offering tech solutions, educational services, or instructional tools can benefit from attending or sponsoring such events.
• Florida STEM and Health Expo: Events focused on science, technology, engineering, and math (STEM) education, such as the Florida STEM and Health Expo, offer businesses a platform to showcase their products or services to students and educators passionate about innovation. These fairs are ideal for companies specializing in technology, software, or hands-on learning tools.
• Learning and Career Expos: Career-focused expos offer businesses the opportunity to meet with students, recent graduates, and education professionals. Participating in these events allows you to connect with future talent, partner with educational institutions, and offer mentorship or internships that benefit both the community and your business.

Creating PR Moments at Education Events

Educational events are not just about attending—they’re about creating opportunities to spotlight your business and enhance your brand’s reputation. Here’s how you can use these events to create strong PR moments:

• Sponsorship Opportunities: Sponsoring an education event is a powerful way to align your business with a cause that resonates with the community. By sponsoring a conference or tech fair, your brand will be prominently featured in event materials, promotional campaigns, and during the event itself. It also opens up the possibility of hosting a booth, offering demonstrations, or distributing branded materials.
• Speaking Engagements: Positioning yourself as an expert by speaking at educational events can significantly boost your brand’s credibility. Whether you’re offering insights on technology in the classroom, discussing trends in educational programs, or sharing strategies for improving student outcomes, speaking engagements give you a platform to showcase your expertise and build authority in the education space.
• Interactive Workshops and Demos: Hosting a hands-on workshop or live demonstration can set your business apart from the crowd. Whether it’s showing how your product can enhance classroom learning or offering an interactive tech demo, these engagements draw attention to your business while providing value to attendees.

Engaging with Educational Institutions for Long-Term Partnerships

Beyond the event itself, educational events are a gateway to establishing long-term partnerships with schools, universities, and other educational organizations. Here’s how you can leverage these events to build lasting connections:

• Collaborating with Schools and Universities: Attending education conferences and tech fairs allows you to meet key decision-makers from local schools and universities. These connections can lead to partnerships where your business provides ongoing products, services, or sponsorships. For example, a tech company might partner with a university to implement new educational software, or a local business could sponsor scholarships or student programs.
• Supporting Educational Programs: Consider aligning your business with specific educational programs or initiatives. This could involve sponsoring a school STEM program, providing internships to students, or offering your expertise as a mentor. These actions help build a positive reputation within the community and create valuable opportunities for your business to engage with future talent.
• Incorporating Corporate Social Responsibility (CSR): Businesses that show a commitment to education and the community often see enhanced public perception. Establishing a CSR program focused on supporting education—whether through financial contributions, volunteer efforts, or mentorship—can lead to increased brand loyalty and recognition.

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By participating in Jacksonville’s educational events, your business can build strong relationships with key players in the education sector, create meaningful PR moments, and foster long-term partnerships that benefit both your company and the community. From speaking engagements and sponsorships to interactive workshops and long-term collaborations, there are countless opportunities to elevate your brand through education.

Ready to explore how educational events can grow your business? Download your Education PR & Marketing Calendar today and start planning strategic events to boost your brand and impact.

The post Educational Events to Grow Your Business Presence in Jacksonville appeared first on Fisher Agency.

Top Real Estate Marketing Events in Jacksonville

Jacksonville hosts a variety of real estate events that offer valuable insights into the market, connect you with key players, and give you a platform to promote your expertise. Here are a few of the most notable ones:

• “Not Your Average Investor Summit”: This event draws real estate investors, brokers, and developers from across the region, offering a chance to learn about the latest investment strategies and market trends. The expo features panel discussions, workshops, and networking sessions, making it a prime opportunity to connect with potential partners and clients.
• Home + Patio Show: A popular event for homebuyers, sellers, and real estate professionals alike, the Jacksonville Home + Patio Show showcases home improvement solutions, new builds, and renovations. Real estate agents and developers can use this event to meet potential buyers, showcase properties, and demonstrate expertise in home design and renovation trends.
• Open House Events: Regularly held across Jacksonville, open houses remain a cornerstone of real estate marketing. Whether it’s for new builds, luxury homes, or commercial properties, open houses provide a direct opportunity to connect with buyers and investors in a more personal setting.

How Real Estate Professionals Can Benefit

These events aren’t just opportunities to learn—they’re platforms for growing your business, increasing brand visibility, and establishing authority in the industry. Here’s how different professionals in real estate can benefit:

• Real Estate Agents: Events like the Jacksonville Real Estate Investment Expo or Home & Garden Show provide agents with a chance to network with potential clients and investors. By attending these events, agents can gain insight into what buyers and sellers are looking for, while also positioning themselves as experts in the market.
• Brokers: For brokers, networking with other industry professionals is key to expanding your reach. These events offer the chance to connect with developers, investors, and agents who may be looking for brokerage services. Attending investor summits or industry conventions can lead to new partnerships and a broader client base.
• Developers: Real estate developers can use these events to showcase their projects, meet potential buyers or investors, and stay informed about market demands. The Home & Garden Show, in particular, is a great venue for developers to highlight new builds and get feedback on design trends and home features.

Top Marketing Techniques at Real Estate Events

To maximize your impact at real estate events, it’s important to have a targeted marketing strategy. Here are some techniques to consider:

• Virtual Tours: Virtual tours are becoming a standard in real estate marketing. At events like the Jacksonville Real Estate Investment Expo or Home & Garden Show, offering virtual tours of properties can attract buyers and investors who may not be able to visit properties in person. It’s also an excellent way to show off multiple properties at once.
• Property Showcases: If you’re attending or sponsoring an event, showcasing specific properties—whether through detailed brochures, video tours, or physical models—can draw attention to your listings. It’s a great opportunity to generate leads from a focused audience.
• Networking and Follow-Up: Use these events to build relationships and collect leads. Having a follow-up strategy, whether through email marketing or personalized calls, can turn event connections into potential clients or partners. Make sure to exchange contact information and offer something of value, like a market report or a free consultation.
• Social Media Engagement: Live-tweeting or posting updates from these events is a great way to build visibility and engage with your audience in real time. Promote your presence before, during, and after the event, highlighting key takeaways, exciting moments, and your role in the event.

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Jacksonville’s real estate marketing events are full of opportunities to grow your brand, expand your network, and learn more about the local market. Whether you’re attending an investor expo or hosting an open house, these events provide a direct path to new clients and valuable industry connections.

Ready to elevate your real estate business? Download your Real Estate PR & Marketing Calendar and start planning for success in today’s competitive market!

The post Real Estate: Key PR & Marketing Events in Jacksonville appeared first on Fisher Agency.

From major expos to trade shows and infrastructure summits, these events provide unique opportunities for networking, learning about the latest industry trends, and positioning your brand as a key player in the market. In this post, we’ll explore the top construction events in Jacksonville and how your business can leverage them to enhance your PR and marketing efforts.

Major Construction Events in Jacksonville

Jacksonville hosts a variety of construction and infrastructure events that cater to professionals looking to expand their networks and stay updated on industry trends. Here are a few of the most prominent ones:

• Build Expo:  This is one of the largest trade shows for the construction industry in Tampa and South Florida, bringing together builders, developers, architects, and suppliers. The Build Expo provides a platform for businesses to showcase their latest innovations in construction technology, materials, and services while connecting with industry leaders.
• The JTA’s Regional Capital Infrastructure Summit: Focused on infrastructure development and public works, this summit gathers experts from both the private and public sectors. It’s an excellent opportunity for businesses involved in large-scale infrastructure projects to present their capabilities and stay informed on upcoming development projects in the region.
• Local Construction Fairs:  Smaller, more localized fairs and industry meetups also offer a chance to build relationships with potential clients, suppliers, and government officials involved in infrastructure planning and development.

Building Credibility and Partnerships

Participating in these events is not just about showcasing your business—it’s about building relationships and credibility. By being an active part of the local construction community, you can:

• Establish Authority:  Speaking at panels, hosting workshops, or demonstrating new construction technologies can position your business as an authority in the industry. This not only builds trust with potential clients but also boosts your reputation among peers.
• Networking for Future Projects:  Trade shows and summits provide face-to-face access to decision-makers in the industry. These networking opportunities can lead to partnerships, joint ventures, or being included in the bidding process for larger projects.
• Learning from Industry Leaders:  Attending seminars or presentations from industry experts allows you to stay on top of emerging trends and new regulations, which can be invaluable for keeping your business competitive and compliant.

Strategies for Creating Strong PR During Construction Events

To make the most of construction-related events, it’s important to approach them with a solid PR and marketing strategy. Here are a few tips to ensure you stand out:

• Pre-Event Buzz:  Promote your participation in advance by sharing event details on your social media platforms, sending out email newsletters, and connecting with local media outlets. Highlight what you’ll be showcasing or discussing, whether it’s new technology, innovative materials, or your expertise in large-scale projects.
• Engage with Attendees:  During the event, make sure your booth or presentation space is interactive. Use visuals like project timelines, 3D models, or video presentations to captivate the audience. Collect contact information from leads and engage with attendees through live demos or Q&A sessions.
• Leverage Social Media and Press Coverage:  Maximize your PR efforts by posting live updates, photos, and videos on social media throughout the event. If possible, partner with event organizers or local media to increase your visibility. A well-timed press release can also capture the attention of industry publications or local news outlets.
• Post-Event Follow-Up:  After the event, send personalized follow-up emails to the contacts you made, offering additional resources or scheduling meetings. Share a post-event recap on your blog or social media channels, highlighting key moments and reinforcing your participation in the industry.

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Jacksonville’s construction and infrastructure events offer more than just networking opportunities—they’re platforms for building credibility, forging partnerships, and showcasing your expertise. By strategically participating in these events, you can significantly enhance your brand’s PR presence and strengthen your position within the local construction community.

Ready to make the most of Jacksonville’s construction events? Download your *Construction Business PR & Marketing Calendar today and get ahead in your industry with strategic event planning.

The post Nailing It: Construction PR & Marketing Opportunities to Hammer Home in Jacksonville appeared first on Fisher Agency.

Whether you’re running a chain of yoga studios, specializing in home care, or offering fertility health services, Jacksonville’s health and wellness events can help you make an impact. Let’s dive into some of the key events in the area and how your business can make the most of them.

Popular Health & Wellness Events in Jacksonville in 2025

Jacksonville hosts a wide range of health and wellness events throughout the year, from large expos to local health fairs. Here are some of the most popular:

• Holistic Wellness Expo:  A major event that brings together a diverse range of businesses, from fitness studios to health supplement companies. The expo draws a large crowd interested in all aspects of health, making it a prime opportunity for networking, lead generation, and brand exposure.
• Women’s Wellness Fest:  Dedicated to empowering women through community, connection, and education, offering a safe space to explore health and wellness resources, gain practical tools from top leaders, and build lasting support systems for personal well-being.
• Charity Runs and Walks:  Events like the Annual VyStar Emerald Trail 5K/10K or 9/11 Heroes Run attract both participants and spectators. Businesses in wellness industries can sponsor these events, set up booths, or hand out branded merchandise, allowing for direct community engagement.

Leveraging Events for Business Growth

Businesses in the health and wellness space can leverage these events in several key ways:

• Networking: Health expos and fitness festivals bring together professionals from various sectors of the industry, creating opportunities for strategic partnerships. Whether it’s collaborating with a fitness influencer, a health clinic, or a local wellness brand, these connections can expand your business’s reach.
• Product Demonstrations: Showcasing products or offering live demonstrations is a great way to engage potential customers. Health-conscious consumers often prefer a hands-on experience, whether that’s sampling a product, trying out fitness equipment, or joining a yoga class.
• Building Trust and Authority: Participating in local health and wellness events positions your business as a thought leader in the community. Offering expert advice, leading workshops, or giving talks at these events can build trust with your audience and increase your brand’s visibility.

Marketing Tips for Health & Wellness Events

To make the most of Jacksonville’s health and wellness events, your marketing efforts should be well-timed and strategic:

• Pre-Event Promotion:  Start promoting your participation in the event weeks in advance through social media, email marketing, and local press. Create buzz by offering a sneak peek of what you’ll be showcasing or hosting a giveaway for free event tickets or product samples.
• Engagement During the Event:  Use the event itself as an opportunity to interact directly with attendees. Consider offering interactive experiences like live demonstrations, workshops, or fitness classes. Make sure to collect contact information (with consent) from potential leads for future follow-ups.
• Post-Event Follow-Up:  After the event, follow up with the contacts you made. Send personalized emails or exclusive offers to the people you connected with. Share highlights and photos from the event on your social media platforms to keep the conversation going and reinforce your brand’s presence.

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Jacksonville’s health and wellness events provide a unique platform for businesses to engage with their target audience in meaningful ways. By participating in these events, you can build brand recognition, foster new partnerships, and establish yourself as a trusted leader in the wellness space.

Ready to elevate your health and wellness brand? Download your exclusive Health and Wellness Business PR & Marketing Calendar and start planning for success today!

The post Wellness Wins: Events in Jacksonville to Give Your Brand a Boost appeared first on Fisher Agency.

This calendar is more than just a list of dates. It’s a tool that can shape your entire marketing and PR strategy, giving you insights into the must-attend events for your industry. From networking to branding opportunities, knowing which events to prioritize can give you a leg up on the competition and help you stay top of mind with your audience.

What is a PR & Marketing Calendar?

A PR and marketing calendar is a strategic guide that helps businesses stay informed about key industry events, conferences, expos, and local happenings that offer potential promotional opportunities. Think of it as your roadmap to maximizing visibility throughout the year. 

For Jacksonville-based businesses, this calendar can highlight industry-specific events, local awards, charity functions, or community festivals that are relevant to your business goals. Knowing what’s coming allows you to allocate resources effectively, build anticipation through social media, and network with potential clients or partners.

Why a PR & Marketing Calendar is Crucial for Your Business

Local events are golden opportunities to promote your brand, connect with your community, and even gain media exposure. But in order to fully capitalize on them, you need to plan ahead. A well-organized calendar keeps you informed of the most important dates, giving you time to prepare campaigns, boost brand visibility, and engage with target audiences.

For high-growth business owners, missing out on these opportunities can mean falling behind competitors. On the flip side, attending the right events and executing a well-timed marketing campaign can propel your business forward and help you reach new milestones.

A Glimpse of Your Industry

Our PR and marketing calendars are designed with specific industries in mind, each with unique events that can drive growth and visibility:

• Health & Wellness:  From fitness summits to health expos, businesses in this industry can take advantage of wellness events to showcase products, services, or expertise.  
• Construction:  Construction expos and trade shows offer excellent opportunities for networking with potential partners and clients, while staying updated on the latest industry trends.
• Real Estate:  Real estate conventions, investor summits, and open house events are perfect for agents, brokers, and developers to connect and learn more about market trends.
• Education:  Educational conferences, tech fairs, and local learning events allow businesses with an interest in education to partner with schools, universities, or training centers.
• Non-Profit:  Charity events and fundraisers are essential for companies looking to increase their social responsibility while engaging with local communities.
• Healthcare: Healthcare businesses can leverage healthcare events to network with industry leaders, showcase their services, and engage directly with their target audience, enhancing brand visibility and fostering valuable partnerships.

Stay Tuned for Your Industry’s 2025 Local PR and Marketing Guide!

We’re just getting started! This blog series will dive deeper into each industry, offering specific calendars and strategies for making the most of PR and marketing events in Jacksonville. Whether you’re in health and wellness, construction, real estate, education, or non-profit, we’ll help you navigate the best opportunities for your business.

Stay tuned for more insights, and get ready to take your business to new heights by mastering the art of strategic event marketing.

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Don’t miss our upcoming posts that will break down event calendars by industry. Be sure to subscribe and get all the latest updates directly to your inbox!

The post The 2025 Guide to Jacksonville’s Must-Attend Events: PR & Marketing Calendars for Your Growing Business appeared first on Fisher Agency.

In the dynamic landscape of healthcare marketing, staying abreast of emerging tactics is crucial for organizations aiming to thrive and make a meaningful impact. As we step into 2024, let’s explore the top healthcare marketing trends that are reshaping the industry and redefining how healthcare services are promoted and delivered.

Personalization Takes Center Stage:

Personalized healthcare experiences are gaining momentum, driven by advancements in data analytics and AI. Tailoring marketing messages and content to individual preferences and needs enhances patient engagement and fosters a deeper connection between healthcare providers and their audience.

Video Marketing for Patient Education:

Video content continues to dominate digital platforms, and in 2024, it’s becoming an indispensable tool for patient education. Healthcare organizations are leveraging video marketing to simplify complex medical information, share patient testimonials, and create engaging content that resonates with diverse audiences.

Telehealth Marketing Evolution:

With the widespread adoption of telehealth services, marketing strategies are evolving to promote virtual healthcare offerings. Creative campaigns emphasizing the convenience, accessibility, and personalized nature of telehealth are becoming essential to attract and retain patients seeking remote medical services.

Influencer Collaborations in Healthcare:

Healthcare influencers are becoming key players in disseminating information and promoting health and wellness. Strategic collaborations with influencers in the medical field are on the rise, offering authentic and relatable voices to connect with audiences and build trust.

Interactive Content and Gamification:

Interactive content, such as quizzes, polls, and gamified experiences, is gaining traction in healthcare marketing. Gamification not only educates patients but also makes healthcare interactions more enjoyable, fostering increased participation and adherence to medical advice.

AI-Powered Chatbots for Patient Engagement:

AI-driven chatbots are transforming patient communication and engagement. These intelligent bots provide instant responses to inquiries, schedule appointments, and offer relevant health information, enhancing the overall patient experience and streamlining administrative tasks.

AI-Powered Search Engine Optimization:

Fisher Agency has been hard at work expanding our capabilities with the services we do best! We are releasing beta programs for AI-powered search Engine Optimization tools that allow your website to take top-page rankings faster and cheaper than ever! Ask one of our healthcare marketing experts to see if your medical practice is a good fit for the pilot program. 

Community Building and Social Responsibility:

Healthcare organizations are increasingly focusing on community-building initiatives and social responsibility. Emphasizing corporate social responsibility in marketing campaigns helps create a positive brand image, fosters community trust, and showcases the organization’s commitment to societal well-being.

Data Security and Patient Privacy Assurance:

With growing concerns about data security, healthcare marketers are placing a stronger emphasis on communicating robust data protection measures. Transparency about data usage, adherence to privacy regulations, and robust cybersecurity practices contribute to building patient trust in digital healthcare solutions.

The Evolution of Telehealth:

We are blessed to live in a time when you can expand your patient volume utilizing HIPAA Compliant Telehealth tools. Our team is experienced in helping you choose a system, creating protocols for use, and integrating it into your website and EMR. By choosing Fisher Agency, we are able to also take the next steps and market your medical facility as a fully capable telehealth medical practice saving your patients time and increasing revenue. 

Reviews Generation:

Fisher Agency proudly offers health and wellness companies great tools to grow reviews. We have been able to turn around medical practices in 6 weeks to 4.5 stars with our specialized approach to review requests using a simple tool called Reviews Propulsion. We hope your EMR provides reviews requests, but if not, this tools is easy to use and super affordable for small practices. 

Online Appointment Schedulers:

The next generation in their prime is the Millennial generation. Make sure your practice has fully adopted online booking, which allows your patients to save time and speeds up the conversion process in patient generation for your medical practice. Ask one of your healthcare marketing experts for one of the best booking appointment schedulers. 

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As we navigate the evolving landscape of healthcare marketing in 2024, embracing these trends will empower organizations to connect with patients on a deeper level, provide value-driven services, and contribute to the ongoing transformation of the healthcare industry. By staying agile and adopting innovative strategies, healthcare marketers can ensure their campaigns resonate in an ever-changing digital healthcare landscape. Get a free healthcare marketing audit for your medical practice at Fisher Agency

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