In the January issue of Jacksonville Hospital News and Healthcare Report (a new newspaper in Jacksonville) I wrote an article for physicians who had recently exhaled from the anxiety over Medicare and fiscal cliff negotiations. In “How to Stem the Tide of the Affordable Care Act and SRG,” I talk about the timeliness of aggressively…
An excerpt from MD News From the Editor column: Does your marketing stink? Take notice because this issue’s cover story subject — Fisher Agency — is experienced in marketing and advertising physician practices. In our cover photo with Mary Fisher is Amit Chokshi, M.D., a local ophthalmologist whose practice Fisher has been marketing for several years. She…
Lumpy Mail: An Engine for Lead-Generation By Steve Cuno There’s nothing quite like a box or bulging padded envelope in the mail. It makes your inner child hop up and down, tug your sleeve and ask — nay, nag: “What’s inside? Huh? HUH? WHAT’S INSIDE?” This happens even when the package contains something you ordered.…