Web Design Archives - Fisher Agency https://www.fisherdesignandadvertising.com/category/web-design/ Website Design & Advertising Agency in Jacksonville, FL Fri, 07 Mar 2025 17:52:51 +0000 en-US hourly 1 239755026 Beyond Hype: 2025 Web Design Trends That Actually Drive Results (and How to Implement Them Now) https://www.fisherdesignandadvertising.com/beyond-hype-2025-web-design-trends-that-actually-drive-results-and-how-to-implement-them-now/ Fri, 07 Mar 2025 17:50:52 +0000 https://www.fisherdesignandadvertising.com/?p=62158 We’re already a few months into 2025, and the digital space is in full swing! Has your website kept pace? Just as search engine algorithms continuously change, web design trends are also developing and adapting to new technologies and user behaviors. Staying ahead isn’t just about aesthetics; it’s about delivering a user experience that keeps…

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We’re already a few months into 2025, and the digital space is in full swing! Has your website kept pace? Just as search engine algorithms continuously change, web design trends are also developing and adapting to new technologies and user behaviors. Staying ahead isn’t just about aesthetics; it’s about delivering a user experience that keeps your audience engaged and achieves your business goals.

At Fisher Agency, we’re closely watching these trends, identifying the key elements defining effective web design this year. Here’s what you need to know:

1. AI-Powered Personalization: Beyond the Buzzword

Artificial intelligence is no longer a futuristic fantasy; it’s already useful in delivering personalized web experiences in 2025. You can significantly boost engagement, conversions, and customer loyalty by utilizing AI to tailor content to user preferences and behaviors. AI analyzes user data to serve content relevant to each visitor in real time. AI-powered chatbots provide instant customer support, answer questions, and guide users through the sales funnel, freeing up your team’s time. 

Actionable Tip: Audit your website’s analytics. Are you tracking user behavior effectively? Implement AI-powered tools to analyze that data and begin personalizing content. 

2. Immersive VR/AR: Engaging Customers in New Dimensions

Virtual and Augmented Reality is transforming how users interact with websites in 2025. You can create immersive experiences that captivate and engage your audience today by integrating VR/AR elements. Immersive experiences differentiate your website and create memorable brand interactions, and early adopters will gain a significant competitive edge. Allowing users to explore your physical space or try out your products in a virtual environment directly impacts their purchase decisions.

Actionable Tip: Brainstorm ways VR/AR can showcase your unique value. Develop a proof-of-concept to test the waters.

3. Sustainability and Accessibility: Designing for Good

In 2025, eco-conscious and inclusive web design isn’t just a trend – it’s an expectation. Designing websites that minimize their environmental impact and are accessible to users of all abilities is an ethical imperative and a smart business decision. Customers are increasingly demanding sustainable and accessible options, and ignoring these areas is a risk to your brand reputation and market reach. This means optimizing images, leveraging modern image formats to improve page load times, and ensuring your website meets the Web Content Accessibility Guidelines (WCAG).

Actionable Tip: Run a sustainability audit using online tools. Assess your website’s accessibility using WCAG guidelines. These are quick wins that make a big difference.

4. Minimalism and Neumorphism: Clean Design Still Wins

Simplicity and clean design continue to dominate in 2025. Minimalism focuses on stripping away unnecessary elements, while neumorphism adds subtle depth and visual interest. These design approaches enhance readability, improve user experience, and create a visually appealing website. To achieve this, you’d embrace negative space, creating a clean interface and incorporating soft shadows to create depth without overwhelming the user.

Actionable Tip: Simplify your navigation. Remove any unnecessary content or visuals that detract from the user’s journey.

5. Dark Mode and Customizable Themes: User Choice Matters

Dark mode is now mainstream, and customizable themes allow users to personalize their website experience. This offers a way to enhance user satisfaction and engagement. Dark mode reduces eye strain and can conserve battery life. Customizable themes empower users and foster a sense of control. Therefore, it would be important to implement a simple switch to enable dark mode and allow users to choose from a range of pre-designed themes.

Actionable Tip: Conduct user surveys to gauge interest in dark mode and customizable themes. Implement a basic version to test the response.

6. Voice UI and Voice Search: Are You Listening?

Voice-activated interfaces and voice search are increasingly prevalent and offer a hands-free and convenient way to interact with your website, especially on mobile devices. Integrating this into your website is more than just a nice feature. The goal is to create a website where user experience is prioritized.

Actionable Tip: Research the voice search keywords relevant to your industry. Incorporate these into your content strategy.

Time to Act

2025 is already here. The time to adapt your web design strategy is now. By embracing these key trends, you can create a website that looks great and delivers a user experience that drives results.


At Fisher Agency, we’re dedicated to helping businesses create optimized websites. Contact us today to learn how we can help you stay ahead of the curve in 2025. Let’s build the future of your online presence, together.

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10 Top Web Development Trends to Watch in 2025 https://www.fisherdesignandadvertising.com/10-top-web-development-trends-to-watch-in-2025/ Sat, 10 Aug 2024 14:48:00 +0000 https://www.fisherdesignandadvertising.com/?p=61294 As one of the pioneering web design agencies in the U.S., Fisher Agency is committed to staying at the forefront of the latest technology and trends in web design and development. Earlier this year, we highlighted the top web design trends for 2024. Now, we’re excited to reveal what lies ahead for the future of…

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As one of the pioneering web design agencies in the U.S., Fisher Agency is committed to staying at the forefront of the latest technology and trends in web design and development. Earlier this year, we highlighted the top web design trends for 2024. Now, we’re excited to reveal what lies ahead for the future of website development.

Welcome to the future of web development! As technology continues to evolve, so do the trends shaping the digital landscape. Here are the top 10 web development trends to watch out for in 2024-2025.

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1. AI Integration in Applications

Artificial Intelligence (AI) is revolutionizing web development. Tools like ChatGPT have gained immense popularity for content creation on websites. This trend is set to continue, with AI-powered chatbots, AI script optimization, and AI-generated designs transforming traditional customer experiences. (Like our very own SavvyBrain.AI SEO Tool.)

 

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2. Rise of Dark Mode

Dark mode is becoming increasingly popular, with 82.7% of users switching to dark mode on their phones after 10 pm. Originally favored by developers, dark mode designs are now gaining traction among a broader audience due to their visual appeal and potential for reducing eye strain.

 

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3. Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) provide an excellent user experience across all devices. Combining the best features of web pages and mobile applications, PWAs run efficiently without heavy code, offering seamless functionality. Major companies like Starbucks, Tinder, Uber, Spotify, and Trivago have already adopted PWAs. These used to be called WAPPs but pop culture stole that word.

 

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4. Voice Search Optimization

Voice search is transforming web content into voice-activated experiences. This trend enhances local SEO campaigns, offers a convenient way to interact with the web, and builds customer trust and loyalty. Optimizing for voice search involves using schema and FAQ formats for more natural, conversational Q&A and blog posts. See our search engine optimization services for more information.

 

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5. On-Site AI Voice Search

With 20% of all mobile searches being voice-based, optimizing for voice search is crucial. On-site AI voice search tools provide relevant results for mobile apps and websites, making it easier for users to find what they need quickly and efficiently.

 

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6. AI Generative Scripts

AI generative scripts automate a variety of tasks, from SEO to ensuring ADA compliance. These scripts enable full automation, optimization, deployment, and scaling of web applications, making development processes more efficient. (Like our very own SavvyBrain.AI SEO Tool)

 

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7. Machine Learning Content Personalization

Machine learning (ML) content personalization adjusts content based on visitor behavior. This advanced AI-driven approach dynamically displays the most relevant content to each user. Companies like Airbnb and Netflix use ML to customize search results, enhancing user experience.

 

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8. Multi-Experience Applications

Multi-experience applications enhance user engagement across various digital touchpoints, including websites, apps, chatbots, wearable devices, VR, and AR. This trend increases the odds of becoming a leading business in your niche by providing a cohesive and comprehensive user experience.

 

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9. Single-Page Applications (SPAs)

Single-page applications (SPAs) improve user experience by eliminating the need to reload pages while navigating. SPAs operate quickly and efficiently, holding users’ attention and making navigation seamless and intuitive.

 

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10. Motion UI

Motion UI involves using animations and transitions to enhance the user experience. By providing visual feedback and guiding users through a site, Motion UI makes websites more engaging and intuitive. This trend is expected to grow as developers seek to create more interactive and dynamic web experiences.

Embrace these trends to stay ahead in the ever-evolving field of web development and deliver exceptional digital experiences to your users. Contact Fisher Agency for all your web design and development needs.

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Directed by Mirko Bonet

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Unveiling the Future: Top Website Design Trends of 2024 https://www.fisherdesignandadvertising.com/unveiling-the-future-top-website-design-trends-of-2024/ Tue, 06 Feb 2024 19:58:42 +0000 https://www.fisherdesignandadvertising.com/?p=60831 As the digital landscape continues to evolve, so does the realm of website design. In 2024, designers are tapping into cutting-edge trends that promise to redefine the way we experience the online world. Thanks to platforms like Pinterest, a treasure trove of inspiration, we can glean insights into the top website design trends that are…

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As the digital landscape continues to evolve, so does the realm of website design. In 2024, designers are tapping into cutting-edge trends that promise to redefine the way we experience the online world. Thanks to platforms like Pinterest, a treasure trove of inspiration, we can glean insights into the top website design trends that are set to dominate this year.

Explore the future of web design

1. Mobile-First Website Design

While not new, the mobile-first design is expanding to be more user-friendly and robust, while balancing the delicate need for fast load speed to keep rankings high. Make sure you have a mobile-only layout that fits the full screen on immediate load.

 

2. Immersive 3D Experiences

One standout trend highlighted is the integration of immersive 3D experiences into website design. From product showcases to storytelling, designers are leveraging three-dimensional elements to captivate and engage visitors in ways that transcend traditional flat design.

 

3. Neomorphic Design Aesthetics

The website design industry is buzzing with the popularity of neomorphic design, a style that blends minimalism with real-world lighting and shadow effects. This trend creates interfaces that feel tactile and visually striking, providing a refreshing departure from the flat design that has dominated in recent years.

 

4. Sustainable and Eco-Friendly Design

With environmental consciousness on the rise, designers are turning to sustainable and eco-friendly design practices. 2024 reveals a surge in interest in websites that prioritize energy efficiency, green hosting, and eco-conscious visuals to align with the growing demand for environmentally responsible choices.

 

5. Dark Mode Dominance

Dark mode isn’t going anywhere. Pinterest insights indicate a sustained interest in websites that offer a dark-themed alternative. From enhancing visual appeal to reducing eye strain, dark mode continues to be a popular choice, especially for platforms that prioritize user experience.

 

6. Imperfections and Asymmetry

Breaking away from perfect grids, designers are embracing imperfections and asymmetry to add a human touch to websites. Designers are saving pins that showcase irregular shapes, hand-drawn elements, and asymmetric layouts, fostering a sense of authenticity and uniqueness.

 

7. Microinteractions for User Engagement

Microinteractions are subtle animations or feedback that enhance user experience. 2024 reveals an increased interest in websites incorporating these tiny yet impactful design elements. From animated buttons to interactive icons, microinteractions contribute to a more engaging and user-friendly online experience.

 

8. Horizontal Scrolling & Preparing for Virtual Reality Storefronts

While we haven’t seen a ton of trends yet, we foresee that the future will bring more horizontal scrolling due to how people naturally use mobile devices and virtual reality. This will lead into the future of website design as we begin building fully interactive immersive experiences using virtual reality. Do you think we will all be “swiping right” on websites by 2025? Have you thought about what your virtual storefront will look like? We have! The future of website design will move away from the basic websites made with popup builders. We cannot wait!

 

The top website design trends of 2024, as gleaned from web design inspiration platforms, are poised to redefine the digital landscape. From immersive 3D experiences to eco-friendly design practices, designers are pushing boundaries to create visually stunning and user-centric websites. By staying attuned to these trends, businesses and designers can ensure their online presence remains cutting-edge, appealing, and aligned with the ever-evolving expectations of users in the digital age. Get an estimate for website design from Fisher Agency.

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ADA Compliance Checklist for Websites https://www.fisherdesignandadvertising.com/ada-compliance-checklist-for-websites/ Tue, 15 Aug 2023 13:35:41 +0000 https://www.fisherdesignandadvertising.com/?p=60161 Newsweek recently released an article stating, “We Have a Long Way To Go With Digital Accessibility.” In the article, Mark Pound expressed, “Digital accessibility is practically non-existent, and having a good user experience with many websites, apps, and other online programs can be frustrating and overwhelming.” While there is no perfect solution yet for ADA…

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Newsweek recently released an article stating, “We Have a Long Way To Go With Digital Accessibility.” In the article, Mark Pound expressed, “Digital accessibility is practically non-existent, and having a good user experience with many websites, apps, and other online programs can be frustrating and overwhelming.”

While there is no perfect solution yet for ADA accessibility for websites, there are general steps that companies should take to support accessibility and protect themselves from lawsuits. 

As an organizational leader, it looks like you already understand the importance of ADA accessibility to your organization. But, you may not realize new laws and liabilities are now affecting your website accessibility. 

With over 20% of the population having a disability affecting their internet use, we understand that business owners are counting on their marketing agency to ensure their website is accessible for disabled users.

Who needs ADA Website Compliance?

According to United States ADA compliance web guidance, the answer is anyone with public service. Among those are the following mandatory industries that needed ADA Compliance according to the Americans with Disabilities Act. 

  • Retail stores and other sales or retail establishments;
  • Banks;
  • Hotels, inns, and motels;
  • Hospitals and medical offices;
  • Food and drink establishments; and
  • Auditoriums, theaters, and sports arenas.
  • Government websites

 

Checklist for Website ADA Compliance

  1. Scan for accessibility errors using an ADA Compliance Scanner and correct all errors.
  2. Check to make sure your website has contrasting colors for the visually impaired.
  3. Add missing labels on the links code
  4. Add missing labels on the code of the image
  5. Add missing labels on the videos code
  6. Create a Help page for ADA support to tell how someone disabled can communicate and shop with your business.
  7. Add an ADA-accessible form on the Help page – this includes tab accessibility, labels, error messages, and push-enter submissions.
  8. Add an ADA-accessible phone number on the Help page for disabilities
  9. Check 
  10. Continued updates as your website grows. 

 

What happens if your website is not ADA Compliant = lawsuits! On average, we have seen lawsuits from $30,000 – $2,000,000. In comparison, the average cost for ADA Compliance is $800-$10,000, depending on the size and complexity of the site.

 

Let Fisher Agency get you an estimate to make your website compliant and help protect you from an expensive lawsuit. 

 

What To Look For on a Website for ADA Compliance

Creating a website that is ADA (Americans with Disabilities Act) compliant involves making it accessible to people with disabilities, ensuring they can access and navigate the content effectively. Here’s a step-by-step guide to help you achieve ADA compliance for your website:

Understand ADA Guidelines: Familiarize yourself with the Web Content Accessibility Guidelines (WCAG), which are the internationally recognized standards for website accessibility. The most recent version, at my knowledge cutoff, is WCAG 2.1, but there may be newer versions available.

Conduct an Accessibility Audit: Begin by evaluating your website’s current accessibility status. Several online tools and services can help you identify potential accessibility issues. Manual checks are also important to thoroughly assess your website’s accessibility.

Provide Alternative Text for Images: Add descriptive alt text to all images on your website. This helps users with visual impairments understand the content of the images using screen readers.

Ensure Proper Heading Structure: Organize your content using proper heading tags (h1, h2, h3, etc.). Headings create a hierarchical structure that makes it easier for users, including those using screen readers, to navigate your content.

Create Descriptive Links: Use meaningful and descriptive link text instead of generic phrases like “click here” or “read more.” This practice benefits all users but is especially helpful for those using screen readers.

Implement Keyboard Navigation: Ensure that all functionality and interactive elements on your website can be accessed and used via keyboard navigation. Users who cannot use a mouse rely on keyboard controls to navigate websites.

Add Captions and Transcripts: Include captions or transcripts for multimedia content such as videos and audio. This makes your media accessible to users with hearing impairments.

Color Contrast: Ensure that there is enough contrast between text and background colors. This helps users with visual impairments read the content more easily.

Test for Keyboard Traps: Make sure there are no keyboard traps on your website. Users should be able to navigate away from interactive elements using the “tab” key.

Check Form Accessibility: Forms should be easy to use and navigate. Include clear labels, error messages, and validation instructions. Test the form accessibility with screen readers.

Design Consistency: Maintain a consistent layout and design across your website. Predictable navigation helps all users, including those with disabilities, move around your site more effectively.

Use ARIA (Accessible Rich Internet Applications): ARIA attributes help enhance the accessibility of dynamic and interactive content on your website. It aids screen readers in understanding complex components like sliders and modals.

Test with Real Users: Engage users with disabilities to test your website’s accessibility. Feedback from real users can be invaluable in identifying any lingering accessibility challenges.

Keep Updating: Accessibility is an ongoing process. Regularly review and update your website to ensure it remains compliant with the latest guidelines and standards.

 

Remember, ADA compliance is not just about adhering to legal requirements; it’s about creating a more inclusive online environment for everyone. By making your website accessible, you enhance the user experience for all visitors.

 

FAQs for ADA Website Compliance

What happens if I don’t make my website ADA Compliant? 

Reduce significant Organizational Risk while Compliance costs way less than a lawsuit. 

Digital accessibility strategy engagements usually range from $40,000 to $60,000 compared to hundreds of thousands of dollars for legal proceedings. Full remediation of existing issues requires a separate estimate.

 

Why should I make my website ADA Compliant if I am not high-risk?

Most organizations struggle with digital accessibility. The definition and implementation of a comprehensive strategic plan in place puts you head and shoulders over competitors into a position of leadership.

 

How much does Website ADA Compliance Cost?

The average ADA Compliance project costs between $800 for a microsite to $8,000 for a large website. That being said, high-risk websites must maintain all content as compliant, so you may want to tap into ongoing services at a monthly cost. 

 

How long does it take?

Strategic definition and creation of the Digital Accessibility Road Map typically takes about 1 to 3 weeks. 

 

Can I have a guarantee on the work?

Unfortunately, with the ever-changing landscape of technology and the vast array of disabilities, there is no way to be 100% compliant. Our goal is to be as compliant as possible at the time of the project being implemented. If you are in a high-risk industry, we recommend getting ongoing services with a company such as Accessibe.com or UserWay.

 

*Disclaimer: Fisher Agency follows the United States ADA compliance web guidance, but we are not liable for ongoing accessibility errors due to the ever-changing landscape of technology and disabilities. Our developers complete the standard setup for ADA compliance using the services outlined above. This project is completed during the launch process.

If you are in a high-risk public service industry listed on the ADA compliance web guidance website and choose to opt out of ADA Compliance, we will need you to initial that you understand the liability involved and decline ADA services. 

If your website is a high volume of audience for disability users (Banks, Hotels, Government, etc.…), you will need to do ongoing maintenance to remain compliant. You will want to choose to opt-in to advanced tactics with AccessiBe.com or UserWay ongoing subscription services.

 

Resources

https://www.ada.gov/resources/web-guidance/

https://wave.webaim.org/

https://accessibe.com/accessscan
https://www.truematter.com/services/accessibility-strategy

https://www.truematter.com/ideas/post/digital-accessibility-tools-for-creating-inclusive-online-experiences
https://www.newsweek.com/we-have-long-way-go-digital-accessibility-opinion-1813826

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ADK Consulting & Executive Search – New Website Design https://www.fisherdesignandadvertising.com/adk-executive-search-consulting-new-website-design/ Fri, 04 Mar 2022 22:46:18 +0000 https://www.fisherdesignandadvertising.com/?p=53112 It was such a pleasure working with Annell Kuelpman and her team creating this new and dynamic website design for ADK Consulting & Executive Search. Since 2003, ADK has been helping organizations and career professionals propel their success. Solutions available from ADK include retained executive search, interim management, organizational consulting, and leadership development. ADK has…

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It was such a pleasure working with Annell Kuelpman and her team creating this new and dynamic website design for ADK Consulting & Executive Search.

Since 2003, ADK has been helping organizations and career professionals propel their success. Solutions available from ADK include retained executive search, interim management, organizational consulting, and leadership development.

ADK has not only enhanced our clients’ organizations but through our CEO and C-Level placements and consulting, leaders have provided a positive impact on their communities and regions. Many are recognized as industry top leaders who have affected legislation on the national level. https://adkexecutivesearch.com/

 

 

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Optimize Your Website’s Load Speed For Higher Google Ranking https://www.fisherdesignandadvertising.com/optimize-your-websites-load-speed-for-higher-google-ranking/ Mon, 28 Jun 2021 17:43:06 +0000 https://www.fisherdesignandadvertising.com/?p=52618 Website speed is very crucial for your company’s online presence. Why is it essential? Consumers want to be in and out of your website quickly, and if the load speed is slow, then there is a high chance they will bounce off immediately, especially from a mobile device. This could lead to your site speed…

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Website speed is very crucial for your company’s online presence. Why is it essential? Consumers want to be in and out of your website quickly, and if the load speed is slow, then there is a high chance they will bounce off immediately, especially from a mobile device. This could lead to your site speed significantly affecting your SEO (Search Engine Optimization) rankings on Google for mobile and desktop as a high bounce rate could cause a negative effect. 

As of this writing, the current Google algorithm, “Page Experience”, will be rolling out in August 2021. Some of the updates are: 

With this new algorithm rolling out, Google will begin to use page experience as a part of its ranking systems in August 2021. 

This is very important for your SEO, and web speed does hurt the user’s experience. With Google’s updated speed requirements going from three to four-second load to two seconds, the slower the page loads, the more user experience goes down. 

A study has also proven that 5 million desktop and mobile pages found that the average time it takes to load a web page for desktop entirely is 10.3 seconds and 27.3 seconds on mobile. Back in 2019, mobile minutes accounted for 77% of consumers’ time spent online in the United States. Mobile, as well, has more problems with loading pages than desktops do for consumers. 

With one of the new updates in Page Experience being mobile-friendly, optimizing your mobile website design is imperative as it is the preferred method by consumers. Your mobile speed time slower than desktop will have a negative effect on your Google rankings.  

Here are some reasons why your website speed might be high:

  • Server delays, which are the response time on serves, should be under 200ms. Different potential factors could slow down the server response, but there are three main categories: slow application logic, insufficient hardware resources, and slow network connection. 
  • Unnecessary redirects make your visitor face additional time waiting for an HTTP request-response cycle to be complete, which is the complete opposite you want for your customers. 
  • Having any CSS, HTML, or JavaScript that are larger than 150 bytes will cause a slower response time for your website. 
  • Having heavy images and fancy animated effects. The smaller amount of bytes a browser has to download, the faster that browser will download and render content on the screen. This is very crucial for mobile users because images can still cause delays on mobile devices. 

Improving your website’s speed will upgrade user experience and conversions. First, you will need to measure the website’s current pace, which there are other online site tolls like GTmetric and Pingdom, to name a few that will help measure. As mentioned above, slow or overloaded servers usually cannot load graphics and elements on a page quickly as consumers would expect. 

When it comes to assessing user experience, you will want to run a UX audit to see how well your site is performing as users click from page to page as well as asking these questions:

  • Do desktop and mobile load the same? Is it easier or harder to navigate on mobile? 
  • Does your navigation load quickly?
  • Did enough content load in the first two seconds to get engagement from visitors?
  • Can users interact with the page within 2 seconds of loading?
  • Are interactions smooth and fast with no lag?

After asking these questions and running the audit, things you can do to improve the speed consist of reducing the number of landing page redirects, plugins, and link shorteners. Another thing is to reduce/compress the image sizes and optimize smaller file sizes to lessen the mobile rendering time without destroying visual quality. In addition, you can remove render-blocking JavaScript and redundant data that is taking up space. Lastly, using asynchronous scripts to streamline page render time can help, just like using a script to adjust the content to match slower connections and devices dynamically. 

If you are unsure how to fix some of these things and are interested in improving your website’s speed and SEO, contact Fisher Design and Advertising at info@fisherdesignandadvertising.com. 

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How to choose the proper website design for your healthcare or medical practice https://www.fisherdesignandadvertising.com/how-to-choose-the-right-website-design-for-your-healthcare-or-medical-practice/ Fri, 11 Jun 2021 18:19:16 +0000 https://www.fisherdesignandadvertising.com/?p=52509 The post How to choose the proper website design for your healthcare or medical practice appeared first on Fisher Agency.

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By Deanna Wright

It’s important to know your brand guidelines and who your audience is to determine which website design is appropriate for your healthcare business/practice. This article will give you an overview of what makes a website great and brings you more patients/clients. If you are interested in marketing your healthcare practice, review the credentials of Fisher Design who specializes in healthcare marketing. 

Why Your Website Matters

Your firm’s website is the first thing a patient or client will see when researching healthcare providers near them. Your website only has about 15 seconds to grab the attention of website visitor before they close your wsite. Since there are multiple healthcare providers in the general location, patients will be looking at different options, which means you need to stand out and make them want to come to your firm/practice. Another reason it is essential is that the way you present the website can represent your company to your audience. If it is nice looking and reflects the culture and values, a person might choose you over another whose website is plain and doesn’t show their care value.

Which Website Design Fits Your Brand Personality?

It is important to know what your brand personality is. Here’s what you should focus on:

  • Is your brand more masculine or feminine traditionally?
  • Is the tone of your brand playful or serious?
  • Does your brand value tend to be more luxurious or affordable?
  • Is your brand more modern or classic?
  • Are your patients younger or more mature?
  • Is your brand loud or more subdued?
  • Are we talking about an oncologist or a medical spa?
  • What is the most important thing you want to visitor to do?

Critical Elements For A Great Website

One major factor of a great website is when it is very professional but still has a welcoming presence. Remember that your website will be the first thing clients see online and frequent patients either don’t like hospitals and doctors or have had bad experiences at other healthcare places that they fear going somewhere new.

Color palettes used on websites and in the building play a key role in making sure there is a welcoming presence. Further down, there will be a section on the color palette to figure out which colors fit your brand the best.

Another important factor is making sure your website is easy to navigate. If your website does not have good functionality, then the bounce rate of your page could be high.

What is a Bounce Rate? The Definition. You may come across a high bounce rate while analyzing your website. Bounce rate is the number of people who are landing on your website and then immediately leaving.

The definition states that the person leaves immediately after clicking on your website, but this does not always mean your website has a problem. This definition brings me back to my point about easy navigation. If your website has a high bounce rate but brings in patients, it probably means one or two things. You either have an excellent navigation system on the website where the patient finds information quickly then bounces or is looking for key details like phone number, address, or even how to book an appointment on the main page.

This leads to my next point, having this essential information on the main screen of your website is important. Usually, a patient wants to find this information quickly, and if it is on the main page, then your website is doing the job it needs to be doing. An additional key is that there needs to be coherence throughout the website. This goes with using fonts and colors that are correspondent throughout the website and your healthcare brand.

Color Psychology

Understanding color psychology in marketing will make or break your website.

There are leading colors that are more commonly used within the healthcare industry, as seen in the graph from 99designs (Vista Print). We typically see more blues, grays greens, and muted eggplant colors. They are highlighted with small splashes of bright colors like warm yellow or lime green or orange. 

bar graph healthcare 1
bar graph healthcare 1

As you can see in the graph above, blue is the most commonly used color for the healthcare industry, with green right behind it and neutral colors like white and gray right behind that. There is a reason why blue is the most commonly used color which I will discuss in the next section. 

What Each Color Represents

There is science and art behind the meanings of colors. As a designer or even entrepreneur, it is vital to be aware of these color meanings to help choose the right color. These color choices will be consequential for your online communication and marketing presence. According to 99 Designs color meanings stem from psychological effects, biological conditioning, and cultural developments. Everyone pays attention to bright colors because brightly colored animals or plants tend to be poisonous.

Another example is how we pick red fruit over green fruit because the color indicates ripeness and sweetness. Depending on where your location is across the world can influence the meaning of a color. Like in China, red represents good luck, whereas, in North America, red represents passion or even danger depending on the person. 

healthcare website colors
healthcare website colors

Meanings behind each color of the rainbow as well as neutral colors. 

As you can see in the graphic above, each color has a different meaning behind it. Both pink and yellow share one common intention: friendliness, but these two colors usually are not used in a hospital or even an adult doctor’s office. This is because hospitals typically try to use relaxed and calming colors to portray a tranquil environment, and pink and yellow are more warm color tones. If your business is a hospital or an adult doctor’s office, it would be better to use cool tones like blue, teal, whites, and grays. Blue, teal, whites, and graystones shown in the graphic above represent tranquility, trust, knowledge, cleanliness, peace, and maturity.

In contrast, an assisted living center is looking for warmer colors to convey a welcoming atmosphere. They might pick green, blue, white, yellow, or brown tones to convey knowledge, nature, balance, peace, happiness, and reliability, which helps older patients feel at ease, especially when getting closer to their time. If your office is a pediatrics office, colors like orange, yellow, blue, green, pink, and some neutral tones would fit best. These colors represent fun, liveliness, youth, cheer, trust, growth, nurture, warmth, softness, and even purity which generally are associated with the youth. If you own a dentist’s office, green, white, and gray tones are most commonly used in these settings. 

If you are interested in redesigning your healthcare website to be more functional and reach more of your audience, contact Fisher Design and Advertising at info@fisherdesignandadvertising.com, 904-398-3699 x 1.

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Fisher Design named among Top Web Designers in Jacksonville https://www.fisherdesignandadvertising.com/fisher-design-named-among-top-web-designers-in-jacksonville/ Tue, 06 Apr 2021 19:49:55 +0000 https://www.fisherdesignandadvertising.com/?p=52289 The expert web design analysts at DesignRush have identified the top web designers in Jacksonville FL that design, build, test and launch high-performance websites. Fisher Design And Advertising was named among the best of the best in website development. Browse through our portfolio of website designs to see what other successful businesses had us create…

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DesignRush Best Website Design Agencies

The expert web design analysts at DesignRush have identified the top web designers in Jacksonville FL that design, build, test and launch high-performance websites. Fisher Design And Advertising was named among the best of the best in website development. Browse through our portfolio of website designs to see what other successful businesses had us create for them. In fact, ask these businesses about their experience with Fisher Design. You will find we have a five-star rating on Google from our clients.

After evaluating and analyzing our performance with some of the most prominent companies in Florida, DesignRush gave Fisher Design a prominent spot among the the highest ranked web designers in Jacksonville, FL

Fisher Design was founded in 1989 by industry veteran, Mary Fisher. In 2020 it merged with Savvy to expand its skillset to include more digital resources and franchise marketing capabilities.

In 2020 and 2021, with the national recession caused by the global pandemic, Fisher Design had no layoffs and, in fact, grew the advertising agency by over 40%.

DesignRush evaluates 1000s of web design firms and reviews their clients, portfolios, reviews, pricing structure, and client testimonials. This is an honor of web development excellence Fisher Design is very proud of.

Fisher Design has also been recognized by Expertise as one of the top Pay-Per-Click agencies in Jacksonville and by UpCity as one of the top web developers in Jacksonville, FL.

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North Florida Oral & Facial Surgery Website Design https://www.fisherdesignandadvertising.com/north-florida-oral-facial-surgery/ Fri, 29 May 2020 14:43:41 +0000 https://www.maryfisherdesign.com/?p=3665 We just launched North Florida Oral & Facial Surgery: Oral – Maxillofacial Surgeons website design. Dental specialists practicing in Ponte Vedra Beach, Orange Park, St. Johns Bluff Road, Southpoint, and Mandarin in Greater Jacksonville, FL

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We just launched North Florida Oral & Facial Surgery: Oral – Maxillofacial Surgeons website design. Dental specialists practicing in Ponte Vedra Beach, Orange Park, St. Johns Bluff Road, Southpoint, and Mandarin in Greater Jacksonville, FL

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All About Docks Marine Construction Website is live! https://www.fisherdesignandadvertising.com/all-about-docks-marine-construction-is-live/ Wed, 13 May 2020 18:33:59 +0000 https://www.maryfisherdesign.com/?p=3562 We just launched the website for All About Docks Marine Construction – Residential and commercial marine construction services include custom design/build for docks, decks and boathouses in Jacksonville, FL. We worked with Julie Clements, who we met through the Southside Business Men’s Club, one of our favorite civic organizations in Jacksonville.

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We just launched the website for All About Docks Marine Construction – Residential and commercial marine construction services include custom design/build for docks, decks and boathouses in Jacksonville, FL. We worked with Julie Clements, who we met through the Southside Business Men’s Club, one of our favorite civic organizations in Jacksonville.

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