“Solidifying the plan for the future of Fisher Agency was crucial for our clients and employees,” said Fisher, who began the company in 1989. “For more than 34 years, we built an agency that helps businesses large and small, located in Jacksonville and beyond, grow and thrive. The second generation of the agency will continue our legacy of service along with new creatives for our customers’ growth.”

Since merging Savvy Partner, with Fisher Agency in 2020, Gordon expanded Fisher Agency’s expertise as a full-service agency, and designed a new suite of lead generation tools and protocols. She has built a team of 22 experts in lead generation, website development, marketing and branding, and will guide the agency in a new era of results-focused creative campaigns.

“I am honored to continue the marketing legacy of Fisher Agency,” said Gordon, who has been with the company since 2016 and a partner since 2020. “We have cultivated a team of real people that love using their talents to help others, and their fearless innovation is the difference in what helps our clients thrive in the marketplace.”

In its earliest beginnings, the Fisher Agency was initially known as a graphic design studio. Over the past 34 years, it has grown into an award-winning, full-service advertising agency that integrates both traditional and digital mediums and is home to some of the top minds in branding, advertising, lead generation and marketing strategy. It offers a vast array of services that include website development, Google Ads, social media, search engine optimization, retargeting campaigns, graphic design, television, radio, billboards, OTT, display advertising, public and community relations, collateral development and beyond. The agency specializes in healthcare marketing, construction marketing, franchise marketing, hospitality marketing and other industries, and have become a reliable extension of thriving businesses through long-term strategies and trusted relationships. Fisher Agency carries official partnerships or certifications with Yext, GoDaddy, SharpSpring, Pandora, Google and the Jacksonville Chamber of Commerce.

The Fisher Agency has received numerous awards in business, web design, graphic design and pay-per-click campaigns over the years, most recently: Top Advertising Agency, 2023 and 2020, Jacksonville Business Journal; Local Excellence for Advertising, 2023 and 2022, UpCity; Fast 50 Growing Businesses, 2022, Jacksonville Business Journal; Top Web Designer, 2022, Expertise; Top Graphic Design Company, 2022, UpCity; Best Website Design Agency, 2021, Design Rush; #1 Advertising Agency in the 904, 2020, VOID Magazine; and National Excellence for Advertising, 2020, UpCity.

While its mission is to provide results-driven marketing for its clients, Fisher Agency has also developed a name for itself through embracing a happy, healthy workplace for its team members. Mentorship is paramount for the organization, which encourages and supports ongoing education and certifications to keep its team members at the top of the industry. Its team members are comprised of several honorees of the Jacksonville Business Journal’s 40 Under 40, Women of Influence, Leadership Jacksonville, and various entrepreneur awards.

Fisher Agency recently relocated near Tinseltown, at 4540 Southside Boulevard, Building 902 floor 2, Jacksonville, FL 32216.

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Both companies have a large complement of creative and technical staff who provide expert advertising support to small businesses and Fortune 500 companies. Acknowledging new frontiers of business in the wake of COVID-19 coupled with the fast-paced explosion of digital marketing, Fisher and Gordon found common ground to propel their services together into the next generation of advertising. Mentor and friend of generations of advertising agency professionals and thousands of regional businesses, Mary Fisher is excited to blend her thriving business with Savvy, who has been working with Fisher Design for the last four years. Together, traditional and digital services complement one another to bring the joined business to new heights and position it for an even more prosperous future

About Mary Fisher

Fisher, an advertising icon and mentor, is an expert in advertising, broadcast, publishing, graphic design, and marketing. From web design and graphic design to full-service marketing and brand identity, specializing in healthcare/medical and professional services, she recognizes the future of integrating more expansive digital services. A 20-year member of Women Business Owners (WBO) of North Florida and past president of AIGA, Mary continues to win awards and recognitions (2014 Woman of Influence, Jacksonville Business Journal and 2007 Women In Business Entrepreneur of the Year) for her agency’s creative work. She currently sits on the board of Leadership Jacksonville and the Associated Medical Office Experts. She is a founding member of the JOMM (Jacksonville Online Marketing Meet-up) focusing on digital marketing, as well as a long-time member of the Jacksonville Chamber of Commerce and Southside Business Men’s Club.

About Erin Gordon

Gordon, a digital marketing expert and certified Google Partner and Yext Partner, is in the business of “bringing more business” to her clients, especially for franchises and nationally recognized entrepreneurs. Her web design and development expertise coupled with digital marketing (SEO, PPC, Social Media, CCMS, Inbound Marketing, and more), offers an advanced blend of marketing services. She has successfully developed a network of professionals, and integrated their expertise to meet client needs and enhance business ROI. She currently sits on the Board of Professional Advisory for University of North Florida and volunteers for non-profits like IT Pro Camp and The Giving Closet, Erin continues to build on her successes while providing effective and cost-effective marketing solutions to her clients.

Erin has also been recognized as an expert speaker at Microsoft Dev Tour, IT Pro Camp and Franchise Marketing Conferences.

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For more information contact us or call 904-398-3699

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Companies such as logogarden.com have claimed to be the fastest growing logo site online. They have over 10,000 designs available for use. In August 2011, designer Bill Gardner discovered over 200 designs stolen from his firm’s portfolio on that site. And the site was full of lots of stolen logos from other prominent designers. The uneducated buyer could be paying for a logo and have no legal right to use it. A firm could buy a logo that had already been trademarked by another firm. And so what happens when a company buys the logo, has signage created and put on company vehicles, has stationery designed and printed? They receive a cease and desist letter from an attorney representing the legal owner of the logo.  Don’t be duped by cheaply priced online logos. Be safe, hire your local logo design firm in Jacksonville Florida that you know has good ethics. When you amortize the cost of a logo over ten years, you will literally be paying pennies a day for your mark. One that is uniquely yours. Ante up, pay a fair price and do the right thing. You won’t have to look over your shoulder to see if your logo is being used by another firm, and another firm and another.

The post Be wary of logo design sites on the web. The logos may be stolen. appeared first on Fisher Agency.

Get started – the top social media channels used by healthcare professionals are: Facebook, LinkedIn, YouTube, Google +, and Twitter. And, don’t forget, the news blog on your website is equally important. Review sites like Yelp are gaining traction. On Yelp you can write and respond to those reviews.

Improving patient and customer satisfaction is key, and using social media can help healthcare professionals and doctors increase their website’s search engine rankings:
• Active social media shows search engines that you are valuable and relevant. Google takes this into account when ranking your website.
• Facebook, Linkedin, YouTube, and Google+ pages are indexed and appear on search engine results, especially Bing. It recently started indexing Facebook comments, as well.
• Shares and likes on social media sites increase the number of back links to your website.
• If someone “likes” something on Facebook, Bing promotes that content in his/her friends’ Bing search results.
• Active social media, linked to your website, also increases the rankings of your Google maps listing. And many times your Google maps listing may outrank your website.

While some healthcare professionals are still reluctant to become active with social media, some of the very well-known institutions have embraced it.  Look at Mayo Clinic’s Center for Social Media (socialmedia.mayoclinic.org) and Cleveland Clinic’s popular Facebook page (https://www.facebook.com/ClevelandClinic).  Mayo Clinic also has created multiple Facebook pages dedicated to different medical specialties. They have both jumped in and made social media an integral part of their marketing strategies.

There’s no question that social media is growing in importance in the healthcare field and it is no longer an optional marketing strategy. So, go ahead, join the social revolution and get your rankings up at the same time.

Mary Fisher is the CEO of Mary Fisher Design, an advertising, marketing and web development agency that specializes in healthcare in Jacksonville, FL. Alexandra Ayala and Sonja Dyess are the social media experts on her team.

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Mary Fisher and Kelly Young attended a Hubbard House fundraiser at Southside Dermatology. Each person there brought a purse filled with goodies that residents at Hubbard House might need.

Local dermatologist, Dr. Mary Pentel from Southside Dermatology is the brainchild behind the event. Her practice was stuffed with friends, patients and purses!

The post Fisher Agency Supports Hubbard House appeared first on Fisher Agency.

A neighborhood feud turned fowl Tuesday when a Bay County man shot and killed three chickens and a turkey with a .357-caliber Magnum during an argument in his neighbor’s front yard.

Ron Daniel, 54, said he got into an argument with Sandra Lawrence when his birds wandered onto her property near State 22 in eastern Bay County. Daniel said he couldn’t catch the birds, so he got angry and shot them.

Daniel, who was raising the birds for food, said he had every intention of eating what he had killed, but he was arrested and charged with one count of misdemeanor animal cruelty before he could put the birds in a pot.

“I intended to take them to the house and make chicken and dumplings out of them,” Daniel said. “They never knew what hit them. I’m one hell of a shot.”

Lawrence said she demanded that Daniel remove the birds from her yard, but was appalled and disgusted at his methods.

“It’s not hunting season,” she said. “I didn’t even comprehend what he was doing until I heard the bang. My mouth fell open. You don’t expect somebody to do something like that. It was just uncalled for.”

The neighbors both admit having a problem keeping their animals on their respective properties. Daniel said Lawrence’s dog has come onto his property several times and killed his chickens.

“I’d go out in my yard and find a dead chicken here and a dead chicken there,” Daniel said. “I told them I’ve got a problem with your dog killing my fowl. I talked to them three times, and got a good cussing out.”

Daniel said he has called Bay County deputies and animal control out to his house on several occasions to report problems with Lawrence’s dog. Needless to say, when Daniel’s chickens wandered onto Lawrence’s property Tuesday, they were not well-received.

“I was going to get those chickens,” Daniel said. “I took my cane and started over there to catch them, but they ran from me, which is natural.”

Unable to catch the chickens, Daniel, a disabled veteran, admits that he lost his temper and told his son to bring him his gun.

“We used to call it ‘going south’ in ‘Nam,” Daniel said. “She (Lawrence) said, ‘Get your chickens off of my property or kill them.’ These people have aggravated me and aggravated me. I had to put a stop to it.

“I thought well I can shoot my neighbors or I can shoot my chickens, but if I shoot my neighbors, I won’t have any dinner,” he added.

Lawrence said her 19-year-old daughter, an animal lover who was horrified by the shooting, called the Humane Society.

Animal control officials responded to the scene with Bay County deputies, who took Daniel into custody. Two chickens and a turkey were found dead at the scene. One chicken was rushed to Parkway Animal Hospital where it died in surgery.

The shooting, Daniel said, was more humane than euthanasia practiced in animal shelters, and it had a purpose – food.

“Some people may think it’s cold-blooded, but those same people will go to the grocery store and buy chicken wrapped in plastic,” Daniel said. “I’m a country boy. I was raised on a farm. If you didn’t raise something to eat, you didn’t eat.”

According to Florida Statute 828.12, misdemeanor animal cruelty is defined as unnecessarily mutilating or killing an animal. The offense is punishable by up to a year in jail or a fine of not more than $5,000.

Setting It Straight

A News Herald story Wednesday on the shooting of three chickens and a turkey should have said one of the chickens was euthanized at Parkway Animal Hospital because it could not survive its injuries.
Follow up story:

Local News: Chicken killer flies coop after state drops charges
Saturday, July 13, 2002

DANIEL JACKSON

The News Herald

The State Attorney’s Office cleared Ron Daniel of animal cruelty charges Friday, three days after he was arrested for shooting three chickens and a turkey with a .357-caliber Magnum in his neighbor’s yard.

Assistant State Attorney Zachary Taylor filed a “no information” in the case, saying the state could not prove the incident was malicious. “It is not a crime for the owner of chickens to kill them when attempting to do so in a humane manner,” he explained.

Daniel said he plans to get his gun back from the Bay County Sheriff’s Office on Monday.

After The News Herald reported his arrest on Wednesday, Daniel said the state attorney’s office called him for an interview, and people all over Bay County started calling him the Chicken Man.

“I’m not guilty of animal cruelty,” said Daniel who raises the birds for food. “Now, everywhere I go people are asking me for fried chicken. They want me to open a chicken franchise.”

Daniel shot the birds after they wandered onto the property of his neighbors, Sandra and Richard Lawrence. He said he’d been feuding with the Lawrence family because their daughter’s dog had killed some of his chickens.

Sandra Lawrence, who witnessed the shooting, said she feels she is now the laughingstock of Bay County, but she can’t find the humor in a man firing a gun in her front yard. She said Daniel shot the birds in an effort to intimidate her, after she asked him to get them out of her yard.

“I feel like our judicial system has failed us,” she said. “I don’t even feel safe in my own yard anymore. People aren’t taking this seriously. We’re scared that it’s open season on us.”

Daniel, a disabled veteran who raises chickens, ducks, quail and turkeys, said he got mad trying to catch the birds, and decided to have them for dinner instead. He got his gun and shot them in front of his neighbors.

The Lawrences’ 19-year-old daughter, Shonda, made an emergency call to the Humane Society that was answered by Bay County Animal Control and deputies, who took Daniel into custody. Two chickens and the turkey died immediately. One chicken was taken to Parkway Animal Hospital, where it was euthanized.

After he was released from jail Wednesday, Daniel told The News Herald he’d planned to make chicken and dumplings, but animal control took the chickens before he could get them back to the house. “They never knew what hit them,” he said. “I’m one hell of a shot.”

Richard Lawrence said he doesn’t care if Daniel kills his chickens, but he should do it on his own property. He said if he’d been home at the time of the incident, he’d have probably gone to jail too – for fighting.

“He never should have brought that gun down here,” he said.

The post The Chicken Man Of Panama City (this is just funny and a true story) appeared first on Fisher Agency.

UPDATE
After losing support of Council member Art Shad, the bill was withdrawn in a 19-0 vote.Paul Harden and his brother Steve decided against rezoning the residence. The neighborhood is really thankful. In the end, that sentiment of the neighborhood persuaded City Council members; not lobbyists. Thank you to Art Shad and the other city council members who finally stood with this San Marco neighborhood!
 

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I know we are more competitive now.

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