We build hashtags strategies in 3 categories.

1. Branded Hashtags – These are hashtags that are branded to your business so people can follow your content posted by both you and your audience. Examples: #fisherdesign #fisherads #fisherjax
   
2. Industry Hashtags – These are hashtags that are specific to your keyword strategy. Just like in SEO, you want to rank well for the keywords around how people search for you. Examples: #advertisingagencyjacksonville #websitedesignjacksonville #designerjax
   
3. Local Hashtags – These are hashtags that are followed by the regional audience to drive traffic to your audience. Examples: #shoplocaljax #dtjax #jaxchamber

How to Choose Hashtags:

We also have a rule of 3 for choosing the right hashtags. You need to choose hashtags based on low, medium, and large search volume. The goal is to rank well fast and overtime based on the high to low competition.

Example: Hashtag 1 has 100 followers. Hashtag 2 has 40k followers. Hashtag 3 has 1M followers. You likely will never be #1 or even #10 for hashtag 3, but you can rank well for hashtag 1 and possibly for 2. So the goal is to keep growing rankings overtime.

Where to Research Hashtags:

1. Directly on the platform – Free and best if you know what to look for.
2. Hashtag Shuffle – https://www.hashtagshuffle.com/
3. Hashtag App – The pink icon on your phone app

The post How To Build Your Social Hashtag Strategy appeared first on Fisher Agency.

Step 1: Download the template below

Step 2: Look up your direct links to each of the buttons and replace the links

Step 3: Copy and paste the content into a email system or your email and SEND!

It’s that easy! Let us know if you need additional help with email marketing or reviews generation.

The post Reviews Request Template appeared first on Fisher Agency.

Step 1: Develop your marketing margins. Most companies are spending 1-5% of gross income annually on marketing, not including salaries. Then you will need to check your marketing margins to make sure you are maintaining a minimum of 15% profit margins on your service or product.

Step 2: Gather all your marketing expenses. This would include marketing software, salaries, print materials, etc…

Step 3: Use this template to develop your annual marketing expenses and projections.

Step 4: Have your financial team report on each category to make sure you are staying on course with your marketing budget.

The post Marketing Budget Template appeared first on Fisher Agency.

1. The Hoth – https://www.thehoth.com/google-keyword-planner/
   Why we love it – It’s FREE!
2. SEMRush – https://www.semrush.com
   A fully loaded search and paid ranking tool. – The Best, but most expensive
3. Keyword Tool – https://keywordtool.io
   An easy-to-use keyword strategy tool with search volume, suggestions, and rankings. – Moderately priced with a monthly subscription
4. Moz – https://moz.com/
   An all-in-one tool for search listings, keyword tracking, and competition tracking – High priced with a monthly subscription
5. Spyfu – https://www.spyfu.com/
   Get keyword results from all your favorite competitors to build your strategy – Free version available

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